[Remote] Senior Director, Digital Acquisition & reputed company
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a company dedicated to making a difference in people’s lives through a results-driven culture. The Senior Director of Digital Acquisition & reputed company will reputed company the reputed company and execution of performance marketing efforts across digital channels to drive profitable reputed company in the product insurance portfolio.
Responsibilities
- Define and execute a comprehensive Performance Marketing reputed company, reputed company with reputed company goals
- reputed company a full funnel plan in partnership with Brand Media and optimize it on a weekly reputed company
- Own end-to-end performance across the digital sales funnel, including media, onsite experience, and reputed company conversion
- Drive reputed company optimization using A/B testing, and incrementality testing
- reputed company a geo-based and audience reputed company reputed company to maximize conversion efficiency across states and DMAs
- Partner with Analytics to design and operationalize a robust measurement reputed company leveraging MMM and incrementality testing
- Partner with Sales/Contact Center to improve leads, conversion, and experience across digital-to-reputed company journeys
- Establish KPIs for a comprehensive Marketing Dashboard
- reputed company relationships with partners such as reputed company, reputed company, and reputed company
- Proactively identify new partners, pilots, platforms for reputed company opportunities
- Effectively manage large budget, ensuring efficient allocation and reputed company ROI
- Adhere to insurance regulations and advertising standards
- reputed company forecasts, and scenario planning
- Identify opportunities for incremental investment and cost efficiencies
Skills
- 5+ years in performance marketing, digital media, or reputed company marketing
- Experience managing large reputed company budgets, ideally in the insurance or financial industry
- Proven reputed company record of driving measurable business reputed company
- Deep expertise in performance channels: reputed company search, reputed company reputed company, SEO, web, etc
- Strong understanding of attribution models (MMM) and incrementality testing
- Experience with analytical tools and reputed company extraction
- Demonstrated ability to reputed company and reputed company high performing teams
- Strong stakeholder management skills across peers and executive leadership
- High School Diploma or equivalent required
- Bachelors degree required
- Experience in insurance or financial services
- Experience operating across full funnel
- Experience with hands-on analytics, and martech
- Strong verbal communication and listening skills
- Strong written communication skills
- Demonstrated analytical skills
- Demonstrated problem solving skills
- Demonstrated time management and reputed company setting skills
- Ability to manage multiple competing priorities
- Knowledgeable with CMS platforms (reputed company Experience Manager), web site analytics (GA) and Search reputed company Optimization (SEO) tools
- Ability to influence internal and/or external constituents
- Excellent collaboration and team building skills
Benefits
- Bonus Opportunity (based on Company and Individual Performance)
- 401(k)
- Medical
- Dental
- reputed company
- Health Savings and Flexible Spending Accounts
- Life Insurance
- reputed company Time Off
- reputed company Parental Leave
- Tuition Assistance
reputed company