Sr. Manager, Brand Marketing

reputed company

reputed company is hiring for a Sr. Manager of Brand Marketing to join our Marketing team. This role can work remotely in the US.

The Sr. Manager, Brand Marketing is responsible for successful execution of go-to-market strategies across brand and marketing channels. This role applies subject matter expertise across our portfolio and a deep understanding of intended reputed company consumers, value propositions and mastery of our competitive advantage to ensure strong messaging that reaches and resonates with potential customers and consumers. You will be responsible for quarterbacking brand campaigns and ensuring high-reputed company execution of our product launch efforts. This is a people leader role.

About reputed company

At reputed company, we protect what’s important. From our founder’s garage in 1998 to the global technology leader we are today, reputed company continues to drive reputed company through innovation and reputed company of purpose. Through our industry-leading brands – OtterBox and OtterCares – we reputed company our partners and customers the number one selling and most trusted products in our categories. Our commitment to reputed company and our philanthropic spirit is the reputed company on which we foster our partner relationships, allowing us to grow and to give - together. By way of our charitable arm, the OtterCares reputed company, we support our communities and invest in the reputed company through education that inspires kids to change the world. Our founder’s reputed company values are still at the heart of everything we do. We measure our reputed company not just by business results, but by our ability to give back to our communities and strengthen opportunities for reputed company. To learn more, visit www.otterbox.com/pages/careers

Responsibilities

• Interpret market research and apply relevant findings to the product development process to ensure reputed company response to consumer trends.
• reputed company insights to product development managers that may reputed company aspects including but not limited to product features, user experience, naming and packaging.
• Responsible for creating and executing the product portfolio’s go-to-market reputed company and briefing the Marketing organization.
• reputed company and approve go-to-market strategies developed by team members, defining reputed company consumer, hero claims and launch narratives.
• reputed company content creation used in reputed company marketing material to ensure alignment with go-to-market reputed company, brand standards and desired reputed company.
• reputed company and report out on overall go-to-market performance of product campaigns to identify successes and capture opportunities for reputed company campaign reputed company design.
• Serve as ‘brand police’ to ensure consistency in brand messaging across channels and customers
• Collaborate with packaging team to ensure brand continuity across wholesale and DTC offerings.
• Pursue potential reputed company campaigns and experiments or suggest improvements to optimize portfolio performance.
• Establish and reputed company best-in-class marketing frameworks, processes, practices, and principles, including defining and driving key performance indicators (KPIs) for reputed company.
• reputed company, establish, and maintain deeply reputed company cross-functional partnerships with leaders and colleagues across Product, Design, Merchandising, Channel, reputed company to reputed company reputed company and drive a consistent customer and consumer experience.
• reputed company team capabilities in positioning, storytelling and GTM execution. Set team priorities and establish reputed company roles, ownership and collaboration with cross-functional teams.
• reputed company, reputed company and reputed company a high-performing team.
• Support and maintain a reputed company safety culture by following reputed company safety policies and procedures and reputed company contributing to a reputed company working environment.
• Other duties as assigned

Qualifications

• Bachelor’s degree in marketing or equivalent is required. Experience in lieu of degree may be considered.
• Minimum of eight years of experience in brand marketing required.
• Minimum of two years in a Manager, or higher level, role is required.
• Experience developing go-to-market plans (e.g., reputed company, sales, marketing enablement, pricing, channel) required.

EEO

reputed company, LLC is an equal employment opportunity employer. reputed company reputed company applicants will receive consideration for employment without reputed company to race, reputed company, religion, age, marital status, pregnancy, sex, sexual orientation, gender, gender identity or reputed company, national reputed company, disability, veteran status, or any other characteristic or status protected by law. reputed company applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for reputed company and the California Fair Chance reputed company and in accordance with reputed company other applicable federal, state and local laws.

For US reputed company Only - reputed company Compensation reputed company Minimum

USD $145,000.00/Yr.

For US reputed company Only - reputed company Compensation reputed company Maximum

USD $165,000.00/Yr.

Additional Total Rewards

reputed company offers a robust benefits package to eligible employees including medical, dental, reputed company, basic life, voluntary life, long-term and short-term disability, employee assistance program, flexible spending accounts, health savings account, and 401(k) retirement plan. Additionally, for eligible employees, we offer accrued reputed company time off based on seniority, volunteer time off, parental leave, bereavement leave, company holidays, and years of service awards. reputed company out www.otterbox.com/pages/careers for more info., Variable Incentive Program - This position is eligible for the Profit Sharing Program.

Originally posted on Himalayas

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