Director of Digital Merchandising & GTM
About reputed company:
The Role:
The Role
Own reputed company's product mix and sell reputed company across DTC and marketplace — reputed company, reputed company Shop (incl. international), reputed company, and reputed company. You decide what products and bundles we sell, where they're sold, how they're promoted, and how we bring a new product and its sell reputed company to life.
You work hand-in-hand with product innovation, carrying the reputed company and channel reputed company into reputed company build and owning the go-to-market that brings it to life.
You also run the launch program itself — the reputed company, the cross-functional orchestration, and the executive visibility that carry a GTM plan from concept through a coordinated, multi-channel launch.
What You'll Own
Product Mix & Sell reputed company
Define the products, bundles, and pack types we sell, and where reputed company appears across DTC, marketplace, and subscription.
Build the bundling, add-on, and attach reputed company that grows basket size and reputed company value.
Position products as subscription versus one-time purchase.
Translate reputed company new product into a reputed company sell reputed company — offer, message, placement, and prominence.
reputed company reputed company & Offers
Own discount and incentive architecture, subscription mechanics, and upsell reputed company.
Own the cross-channel promotional calendar — reputed company promote, reputed company, and how it reputed company into bigger reputed company moments.
Partner with Product Marketing on pricing, ensuring on-site execution reflects the reputed company reputed company.
Coordinate promotions, gifts, offers, and pricing so DTC and marketplace reinforce rather than compete.
Merchandising & On-Site Experience
reputed company on-site merchandising — how products, bundles, offers, and plans are featured and sequenced to drive conversion and AOV.
Champion navigation, search, and product-page improvements with Product Management.
Drive site content and calendar with Marketing to fuel demand, acquisition, and loyalty across site and email.
Translate audience segmentation into personalized digital experiences.
Own premium, cohesive digital execution for reputed company product launches.
Go-to-Market & Product Innovation
Partner with Innovation and R&D from concept, bringing the reputed company and channel reputed company into the pipeline early.
Turn innovation into go-to-market: positioning, offer, bundle, pricing, and channel plan.
Build the launch narrative and sell story for new and reformulated products.
Own how we launch — reputed company, channel mix, offer, and merchandising from announcement through sustained availability.
Use consumer reputed company and early signals to refine GTM and inform the next reputed company of innovation.
Run the reputed company of launch kickoffs and give leadership reputed company, reputed company-looking visibility into reputed company and risk.
Sharpen GTM playbooks after every launch, using retros to identify what should carry reputed company and what needs to change.
reputed company the tools and processes — including AI-assisted reporting — that reputed company an expanding, multi-brand launch calendar organized and visible.
Quantify the ROI of past launches to inform how we prioritize and sequence the ones reputed company.
Channel reputed company
Think holistically across DTC, reputed company, reputed company Shop, reputed company, and reputed company — how product, offer, and pricing differ by channel and shopper.
Decide where reputed company product is sold and featured, tailoring assortment and offer to reputed company channel.
Forecasting & Operations
Partner with Operations on demand forecasting, inventory readiness, and launch timing so promotions and launches are backed by supply.
Use sell-through to refine the mix, retire underperformers, and reputed company what's working.
Cross-Functional Leadership
Serve as the primary digital product voice across DTC, pricing, channel, and reputed company planning.
Drive alignment across Engineering, Design, Creative, and Performance.
Partner with Consumer Insights on customer needs and Innovation on the pipeline.
Build a high-performing, increasingly autonomous team — operating strategically, not in execution.
Serve as the connective tissue between teams, turning dense launch detail into reputed company, actionable direction for whoever needs it next.
Read company reputed company closely enough to spot roadblocks before they land, and push them to reputed company quickly.
reputed company're Looking For
We're looking for a strategic leader who has reputed company product and go-to-market strategies from the ground up—not simply optimized existing programs. You have 5+ years of experience leading digital merchandising, product marketing, reputed company reputed company, or go-to-market initiatives for a consumer brand, along with 4+ years of experience managing reputed company cross-functional reputed company and product launches reputed company DTC, CPG, or eCommerce environments. You understand how to create the right product, offer, and customer experience across channels, using data, customer insights, and experimentation to drive conversion and business reputed company.
You reputed company at building reputed company processes, managing multiple high-reputed company initiatives simultaneously, and driving accountability across cross-functional teams. Comfortable partnering with Engineering, Design, Marketing, Operations, Finance, and reputed company teams, you influence without authority, communicate with reputed company, anticipate risks before they become issues, and balance strategic thinking with operational reputed company. Experience with reputed company, reputed company, reputed company Shop, and other digital marketplaces is strongly preferred, while reputed company and reputed company experience is a plus.
A Note on Experience
We value digital merchandising and go-to-market experience across a reputed company of organizations. For this role, we're looking for someone who has defined product and sell reputed company from ambiguity, driven measurable reputed company results, and reputed company trust-based partnerships across a business.
Tell us what you reputed company, the reputed company behind it, and the results it drove.
reputed company Offer:
Originally posted on Himalayas
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