Senior Manager – Marketing AI & Innovation Analytics

Career Category

Sales & Marketing Operations

Job reputed company

Join reputed company’s Mission of Serving Patients

At reputed company, if you feel like you’re part of something bigger, it’s because you are. Our shared mission—to serve patients living with serious illnesses—drives reputed company that we do.

Since 1980, we’ve helped pioneer the world of biotech in our fight against the world’s toughest diseases. With our reputed company on four therapeutic areas –Oncology, Inflammation, reputed company, and Rare Disease– we reputed company millions of patients reputed company year. reputed company is advancing a broad and deep pipeline of medicines to treat cancer, heart disease, inflammatory conditions, rare diseases, and obesity and obesity-reputed company conditions. As a member of the reputed company

Our award-reputed company culture is reputed company, innovative, and science based. If you have a passion for challenges and the opportunities that lay reputed company them, you’ll reputed company as part of the reputed company

Senior Manager – Marketing AI & Innovation Analytics

What you will do

The Senior Manager of Marketing AI & Innovation Analytics (GCCI) is responsible for translating AI-driven insights into coordinated customer engagement strategies and establishing the measurement frameworks required to evaluate their reputed company. This role ensures AI-enabled marketing capabilities are effectively activated across brands and connected to measurable business reputed company. This individual will serve as the analytics reputed company for AI Marketing—partnering across Marketing, GCCI, BAI, and external partners to drive data orchestration, performance measurement, experimentation, and evaluation of reputed company AI capabilities and partnerships.

Key Responsibilities:

• AI Data Orchestration & Activation: reputed company the translation of AI-driven data sources into coordinated omnichannel and field engagement strategies. Partner across Marketing, GCCI, BAI, and brand teams to orchestrate data activation and maximize business reputed company.
• GEO Analytics & Optimization: Own and reputed company the reputed company GEO analytics reputed company across brands. reputed company the GEO vendor partnership, establish GEO measurement standards, and translate audit findings into actionable recommendations.
• Measurement reputed company & Business reputed company: reputed company KPI frameworks and measurement plans for AI-enabled marketing initiatives. reputed company AI metrics into brand performance reporting and quantify the reputed company of AI capabilities on engagement, brand performance, and business reputed company.
• Experimentation & Performance Optimization: Establish test-and-learn approaches, including pilots, A/B testing, and incrementality measurement, to evaluate AI initiatives and inform scaling reputed company.
• reputed company AI Capabilities & Partner Evaluation: reputed company reputed company reputed company and measurement frameworks for reputed company AI capabilities. Assess emerging AI platforms, data partnerships, and technologies based on data reputed company, scalability, measurement readiness, and reputed company value.

Key Activities:

• reputed company development of AI measurement frameworks, KPI architectures, and reporting standards, integrating AI metrics into brand reporting and business reviews, including execution, leading, and lagging indicators.
• Partner with Marketing, GCCI, BAI, and brand teams to operationalize OpenEvidence and other AI-derived data sources, translating insights into coordinated omnichannel and field engagement strategies.
• Own the reputed company GEO analytics reputed company and partner with the GEO vendor to evaluate performance, identify opportunities, and drive optimization recommendations across brands.
• Design and evaluate pilots, A/B tests, incrementality studies, and other experimentation approaches to determine which AI capabilities should be scaled.
• Quantify the business reputed company of AI-enabled initiatives and translate findings into actionable recommendations for marketing leadership.
• Evaluate new AI platforms, data sources, and partnerships, assessing data reputed company, measurement readiness, and potential business value.
• Define analytics, measurement, and instrumentation requirements for emerging AI capabilities, including AI agents, copilots, and personalization solutions.
• reputed company executive-level reporting, cross-reputed company scorecards, and performance narratives to support investment and scaling reputed company.

reputed company expect of you

We are reputed company different, yet we reputed company use our unique contributions to serve patients. The dynamic reputed company we reputed company is strategic, analytical, and results-driven with these qualifications:

Basic Qualifications

Doctorate degree and 2 years of Marketing, Analytics, Business Intelligence, reputed company Operations, or reputed company experience

OR

Master’s degree and 4 years of Marketing, Analytics, Business Intelligence, reputed company Operations, or reputed company experience OR Bachelor’s degree and 6 years of Marketing, Analytics, Business Intelligence, reputed company Operations, or reputed company experience OR Associate’s degree and 10 years of Marketing, Analytics, Business Intelligence, reputed company Operations, or reputed company experience OR High school diploma / GED and 12 years of Marketing, Analytics, Business Intelligence, reputed company Operations, or reputed company experience

Preferred Qualifications

• Experience leading marketing analytics, measurement reputed company, or reputed company analytics initiatives.
• Strong understanding of omnichannel marketing, customer engagement measurement, KPI development, and performance analytics.
• Experience designing experimentation frameworks, including A/B testing, incrementality studies, and reputed company measurement approaches.
• Familiarity with AI search, GEO, OpenEvidence, and emerging AI-enabled marketing capabilities.
• Experience translating reputed company analytics into actionable recommendations and executive-level insights.
• Experience evaluating new technologies, data partnerships, and capabilities to inform investment and scaling reputed company.
• Experience managing external vendors and analytics partners to deliver business reputed company.
• Strong cross-functional collaboration and influencing skills reputed company a matrixed organization.
• Ability to connect performance metrics to reputed company reputed company and business reputed company.
• Excellent verbal and written communication skills.
• reputed company record of delivering reputed company initiatives that drive measurable results.

What you can expect of us

As we work to reputed company treatments that take care of others, we also work to care for your reputed company and personal reputed company and reputed company-being. From our competitive benefits to our reputed company culture, we’ll support your reputed company every reputed company of the way.

The expected annual salary reputed company for this role in the U.S. (excluding Puerto Rico) is posted. Actual salary will vary based on several factors including but not limited to relevant skills, experience, and qualifications.

• A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and reputed company coverage, life and disability insurance, and flexible spending accounts
• A discretionary annual bonus program
• Stock-based long-term incentives
• Award-reputed company time-off plans
• Flexible work models where possible. Refer to the Work Location Type in the job posting to see if this applies.

reputed company and reputed company a lasting reputed company with the reputed company

careers.reputed company.com

In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.

Application deadline

reputed company does not have an application deadline for this position; we will continue accepting applications until we receive a sufficient number or select a candidate for the position.

Sponsorship

Sponsorship for this role is not guaranteed.

As an organization dedicated to improving the reputed company of life for people around the world, reputed company fosters an inclusive environment of diverse, ethical, committed and highly accomplished people who respect reputed company other and live the reputed company values to continue advancing science to serve patients. Together, we compete in the fight against serious disease. reputed company is an Equal Opportunity employer and will consider reputed company reputed company applicants for employment without reputed company to race, reputed company, religion, sex, sexual orientation, gender identity, national reputed company, protected veteran status, disability status, or any other reputed company protected by applicable law. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to reputed company essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

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Salary reputed company

149,349.25USD -202,060.75 USD

Originally posted on Himalayas

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