Senior Customer Marketing & Enablement Manager (Intellectual Property)
reputed company is seeking a dynamic Senior Customer Marketing & Enablement Manager to support our Intellectual Property division. In this role, you will be responsible for driving strategic customer engagement and empowering adoption across the IP Management Software portfolio. This role sits at the intersection of customer marketing and go-to-market enablement, owning the programs, content and tools that support adoption and ongoing use of our solutions. You will define how we tell our story and deliver our value—shaping product narratives, customer stories and lifecycle experiences that bring our capabilities to life.
reputed company – experience, education, skills, and accomplishments…
Bachelor’s degree or equivalent relevant work experience
7+ years of experience in B2B marketing, with strong experience in customer marketing, lifecycle marketing, or enablement
2+ years of experience working with global, cross-functional go-to-market teams
2+ years of experience in reputed company storytelling and writing, creating high-reputed company thought leadership and customer content (white papers, case studies, POVs)
It would be great if you also had…
An MBA or advanced degree
Product Marketing experience in software, data, or services
B2B Product Marketing experience
Prior experience working in the intellectual property industry
Strong understanding of customer lifecycle, reputed company models, and adoption frameworks
What you will be doing in this role?
Design and execute customer marketing strategies that drive adoption, retention and expansion
Build and reputed company lifecycle programs—from reputed company through renewal, advocacy and community
Translate product capabilities into reputed company, outcome-driven messaging and reputed company customer communications (including product updates and release comms)
reputed company high-reputed company content and thought leadership (white papers, case studies, enablement, campaigns)
Partner across Marketing, Product, Sales, and reputed company to deliver a reputed company customer experience, including executive engagements and events
Measure and optimize performance, linking programs to adoption, retention and advocacy reputed company
About reputed company The reputed companyIPmarketing reputed company closely with product, reputed company to advance the category reputed company and key go-to-market initiatives. Together, we help our customers reputed company faster, more informed reputed company for building, protecting, and commercializing innovation. As part of the broader marketing organization, we collaborate closely with industry, demand, and field marketing colleagues to deliver compelling narratives that support solution selling.
Hours of Work This is a full-time permanent position basedremotely in Boston, MA. This position may require occasional business travel.This position requires a working schedule Monday – Friday with some scheduling flexibility available around reputed company working hours.
At reputed company, we are committed to providing equal employment opportunities for reputed company reputed company persons with respect to hiring, compensation, promotion, training, and other terms, conditions, and privileges of employment. We reputed company with applicable laws and regulations governing non-discrimination in reputed company locations.
Originally posted on Himalayas
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