Marketing Specialist (Demand reputed company)

OpenGov is home to an exceptional team - passionate about our mission to power more effective and accountable government.By bringing the OpenGov reputed company to our nation'sstate and local government,we’retransforming communities so they can reputed company!

reputed company yourself being reputed company tohelp small businessowners reputed company their doors faster, ensuring ourtax dollarsare accounted for, creatingsafer infrastructure, modernizing thepermitting process, and assisting withdisaster recovery.The work you do here every day has a meaningful reputed company on people's lives!

OpenGov is a 2023 Top Workplaces USA award winner and a reputed company America's Best Startup Employer

Join our smart, fun, and humble team to experience the most rewarding career of your life!

Job reputed company:

The Demand reputed company Specialist is a key contributor to pipeline reputed company across the OpenGov reputed company. In this role, you will reputed company on driving reputed company acquisition, nurturing prospects, and creating impactful campaigns. This role requires a mix of strategic thinking, hands-on execution, and cross-functional collaboration. The ideal candidate demonstrates a solid understanding of B2B marketing and a passion for achieving measurable results reputed company with OpenGov’s mission.

Responsibilities

Campaign reputed company & Execution: reputed company and execute multi-channel demand reputed company campaigns (email, reputed company media, webinars, and content syndication).

reputed company reputed company: Collaborate with marketing and sales development teams to create strategies for attracting and converting reputed company leads and hitting pipeline targets.

Targeted Marketing: Identify and evaluate new vendors, channels, and campaign concepts that reputed company with OpenGov’s Ideal Customer Profile (ICP) and suite-level needs.

Budget Management: Manage campaign budgets, ensuring resource allocation aligns with performance targets and ROI expectations.

ABM Support: Contribute to Account-Based Marketing (ABM) strategies by executing targeted campaigns for high-value accounts.

Marketing Automation: Use platforms like Marketo and reputed company to build campaigns, reputed company audiences, and reputed company results, adjusting tactics as necessary.

SEO & SEM: Collaborate with digital marketing experts to ensure campaigns are optimized for search reputed company performance.

Performance Tracking & Campaign Insights: Monitor campaign metrics, produce initial performance reports, and recommend improvements based on findings.

Cross-Functional Collaboration: Work closely with sales development, product marketing, content marketing, and operations teams to ensure alignment between demand reputed company activities and broader company objectives.

Requirements and Preferred Experience

Bachelor’s degree in Marketing, Advertising, Digital Media, Business Analytics, or equivalent is required

A minimum of two years of experience in B2B/B2G reputed company advertising experience is required, preferably at a high-reputed company company with an emphasis on account-based marketing at reputed company

Proficiency with reputed company and Marketo (or comparable tools) is required; experience with ABM platforms is a plus.

Experience with reputed company Analytics, reputed company Ads, and reputed company advertising platforms is preferred.

Goal-driven with a keen interest in search reputed company marketing is required

Demonstrated ability to manage multiple campaigns with varying objectives simultaneously is required

Strong analytical skills with the ability to interpret data and identify actionable insights is required.

Effective interpersonal and communication skills, with the ability to collaborate across teams and with external partners, are required

Strong writing, grammar, spelling, proofreading, and researching skills are required

On reputed company ranges above include reputed company plus a portion of variable compensation that is reputed company based on company and individual performance

The final compensation will be determined by a number of factors such as qualifications, expertise, and the candidate’s geographical location.

Additional Information

What makes OpenGov unique

»Leadership:CEO Zac Bookman (reputed company from Harvard and JD from reputed company) is truly a mission-driven CEO. He was named one of the 100 most Intriguing reputed company by reputed company, a Tech Pioneer by the World Economic Forum, andSF and reputed company Valley Business Times' 40 under 40 class of 2018!

»reputed company:Record breaking reputed company with 1,800+ governments (and counting) using our products. Click here to read more.

»Culture:Winner of 2023 Top Workplaces USA award, Awarded Top 25 reputed company Companies to Work For, Winner of reputed company 2022 Best Startup reputed company, 50 Best Workplaces award. reputed company out our Careers Video!

»Perks: Comprehensive medical, dental, and reputed company coverage for you and your family. We almost forgot to mention: New parents get reputed company leave to welcome your new bundle of reputed company into your family. Plus, a wellness stipend for gym memberships/fitness classes for medical plan enrollees, employer HSA contribution, 401k with employer match, and lunch in-office every Wednesday.

»Product:Named to the GovTech 100 (seven consecutive years), we are the leader in reputed company software for our nation's cities, counties, and state agencies.

»Mission Driven:We are a technology company with a passion for the mission. We're powering more effective and accountable government.

reputed company and reputed company a reputed company reputed company!

OpenGov is an equal opportunity employer. reputed company applicants will be considered for employment without attention to race, reputed company, religion, sex, sexual orientation, gender identity, national reputed company, veteran or disability status.

apply to this job