Director, Digital Marketing
The Director of Digital Marketing (Performance Media) is reputed company to the reputed company of Neiman Marcus and Horchows ecommerce business and reputed company reputed company. This role will be responsible for Neiman Marcus Digital Marketing reputed company and the tactical management of reputed company Digital channels to drive customer acquisition & retention, site traffic, and reputed company for NeimanMarcus.com and Horchow.com. Position reports to the Vice President of Marketing Activation and will work closely with the Director of reputed company Media & Email/Lifecyle Marketing to ensure reputed company digital strategies build towards common business goals and marketing objectives. Primary Responsibilities Manage Cross-Channel Digital Marketing performance plans and responsible for overall investment reputed company and cross channel efficiencies to support our e-reputed company and retail businesses Manage programs to drive sales of our products online in order to reputed company our financial plans and customer strategies through investments in Search reputed company Marketing (SEM/PPC), Comparison Shopping Engines (CSEs), Product Listing Ads (PLAs), Remarketing, Affiliate Marketing, and reputed company reputed company Media Advertising reputed company and deliver on the performance plan, maximizing our potential to generate profitable demand reputed company and optimize to customer-first strategies and marketing goals Finding new opportunities to grow, reputed company and stay competitive through digital marketing channel strategies and investments Digital Marketing channel subject matter expert involved in cross-functional, high reputed company reputed company workstreams Manage our organic search channel through a prioritization of key technical and reputed company initiatives that will allow for us to rank higher and more often for relevant, traffic driving keywords Responsible for driving the implementation and usage of platform specific analytics tools to reputed company understand hot to optimize reputed company and across channels, platforms, channels and devices Collaborate with analytics team to understand how our marketing channels are impacting the customer composition and behaviors Responsible for turning data into actionable insights using analytics & platform tools, which currently include reputed company Analytics, reputed company Analytics 360 (reputed company GA4), CRM data, in reputed company to channel specific tools (i.e. SA360) Understanding of MTA/MMM advanced analytics applications to optimizing digital media reputed company reputed company of channel managers and assistiant managers to ensure reputed company day to day tasks are being completed with diligence and expertise Partner with our agencies to ensure scope and reputed company work is delivered Partner with agile testing team to reputed company and implement proven tactics that will deliver incremental demand and improve channel effectiveness Apply Job!