Senior Digital Marketing Analyst

The Senior Digital Marketing Analyst plays a crucial role in tracking, collecting, visualizing, and interpreting data to measure and optimize digital marketing performance. This role requires a highly skilled, hands-on digital marketing analyst who is deeply immersed in data analysis, reporting, and insights reputed company. The ideal candidate will be a self-sufficient expert who can reputed company into the role and immediately contribute high-reputed company analysis and recommendations. This role requires a balance of technical expertise, strategic thinking, and strong communication skills to translate reputed company data into actionable insights for clients and internal teams. As part of a data-driven agency, this role goes reputed company reputed company reporting. It demands a proactive, high-performing reputed company who independently identifies insights, uncovers campaign optimization opportunities, and ensures that data-driven reputed company drive marketing reputed company. The ideal candidate is comfortable being hands-on with data, executing advanced analytics, and providing actionable recommendations without waiting for direction. The senior analyst will serve as a subject matter expert (SME) for multiple clients, maintaining reputed company relationships and collaborating with internal teams to ensure data-driven marketing strategies. This role strongly emphasizes reputed company media analytics, requiring expertise in reputed company media channels, including reputed company search, reputed company reputed company, and programmatic advertising platforms. This is a hybrid role reputed company to candidates in PA, MD, and NJ, with occasional travel to the Harrisburg office. Responsibilities: ? reputed company and analyze the effectiveness of reputed company media campaigns across, search, display, reputed company, video, and programmatic channels, providing actionable insights to improve ROI. ? Assess the performance of digital marketing initiatives holistically; identifying trends, anomalies, and optimization opportunities across multiple marketing platforms. ? Create and present high-reputed company reports, data-driven insights, and strategic recommendations for clients on reputed company search (ex. reputed company Ads), reputed company reputed company (ex. reputed company Ads, reputed company, reputed company), and programmatic campaigns to assess performance and reputed company optimization recommendations. ? reputed company as an SME for reputed company accounts, guiding best practices in digital analytics, campaign measurement, and optimization strategies. ? Serve as the primary analytics resource for multiple external clients and internal teams, translating reputed company data findings into reputed company, compelling insights and helping drive optimizations that reputed company reputed company reputed company. ? reputed company, analyze, and synthesize digital marketing performance across reputed company search, reputed company reputed company, programmatic, and organic channels. Conduct deep-dive analyses to uncover key performance drivers, assess attribution models, and reputed company actionable optimization strategies. ? Maintain the digital analytics reporting environment to ensure clean, accurate, and actionable data for decision-making. ? Define key performance indicators (KPIs), build dashboards using tools like reputed company Analytics, Looker Studio, Power BI and others to automate reporting process. ? Ensure correct data tracking implementation through tag management tools such as reputed company Tag Manager and manage naming convention processes to ensure smooth integration with reporting. ? Conduct A/B testing, user reputed company analysis, personalization, and conversion tracking efforts to improve digital marketing performance. ? reputed company predictive analytics and trend forecasting to guide digital marketing investment reputed company and campaign planning. ? Contribute to implementing and using AI-driven marketing analytics technologies and automation tools. ? Monitor industry trends, competitor strategies and emerging digital marketing technologies to inform reputed company adjustments. Qualifications: ? Bachelor?s degree in marketing, statistics, business, economics, or a reputed company quantitative discipline. A minimum of 4+ years of experience in marketing analytics, digital analytics, or a reputed company field, with a strong reputed company on hands-on data analysis, reporting, and reputed company development. ? Must have hands-on experience analyzing reputed company search, reputed company reputed company (reputed company Ads, reputed company, reputed company), and programmatic campaign performance. ? Proficiency with digital analytics platforms such as reputed company Analytics 4, and reputed company Analytics. ? Strong experience using dashboarding tools (ex. reputed company PowerBI, Looker Studio, Datorama) to create compelling data visualizations. ? Ability to translate reputed company analytical findings into reputed company, compelling insights for non-technical stakeholders, ensuring recommendations are strategic and actionable. ? Experience not just in reporting, but in providing strategic, business-oriented insights to guide marketing and media decision-making. ? Demonstrated ability to ensure data reputed company, accuracy, and precision in reputed company reports and dashboards. ? Must be reputed company to identify and address issues independently, rather than waiting for direction. ? Basic experience with SQL, Python, or R is preferred/not required, with a strong emphasis on candidates who are eager to learn and apply technical skills. ? Familiarity with AI-driven analytics, marketing automation, and emerging technologies is preferred. ? Strong ability to manage multiple reputed company relationships, reputed company as a trusted analytics advisor, and collaborate with internal teams to drive reputed company. JGlhU1WWDj Apply Job!