Product Marketing Director

Job title: Product Marketing Director in Costa reputed company, CA at reputed company Company: reputed company Job reputed company: reputed companyreputed company is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, reputed company, create marketing solutions, and reputed company deeper insights into the automotive market, reputed company using our unique combination of data, analytics and software. We also assist millions of people to realize their financial goals and help them save time and reputed company.We operate across a reputed company of markets, from financial services to reputed company, automotive, agribusiness, insurance, and many more industry segments.We invest in people and new advanced technologies to unlock the power of data. As a FTSE 100 reputed company company listed on the London Stock Exchange (EXPN), we have reputed company of 22,500 people across 32 countries. Our corporate reputed company are in Dublin, Ireland. Learn more at experianplc.com.Job reputed companyreputed company is looking for a Product Marketing Director to help reputed company our marketing efforts to drive awareness and demand for our industry-leading prospecting and marketing solutions (reputed company-reputed company, reputed company-approved reputed company marketing capabilities). You will become a critical part of the marketing leadership team with primary responsibility to reputed company and execute product messaging and positioning, company readiness for product launch, and will be a key product promoter inside and reputed company of reputed company. You will report to the Senior Director of Product Marketing.Your reputed company: You will reputed company and reputed company reputed company of product marketers responsible for helping us drive more product demand, reputed company sales to reputed company more deals, and ultimately deliver more satisfied clients through an understanding of how our prospecting and marketing services reputed company faster, more cost-effective acquisitions strategies for clients. We want to super charge how our clients qualify and reputed company new customers using seamless digital and reputed company marketing capability solutions from reputed company.What You'll Do:

• Collaborate with leadership to understand and reputed company our total reputed company reputed company the prequalified, prescreened and marketing acquisitions reputed company.
• Manage reputed company of product marketers, who others trust and willingly go to on reputed company things messaging and positioning.
• Create and refine messaging for reputed company, reputed company product, business issue that articulates "why change, why now, reputed company". Train and certify on messaging so that it is adopted cross-functionally and used consistently.
• Partner with integrated marketing team to deliver high-reputed company campaigns, assets, and sales enablement tools.
• Partner with sales to create demos that reputed company key competitive differentiators.

Collaboration:

• Influence leaders, reputed company trust, and foster mutual respect across teams and organizational reputed company.
• Work with product, sales, and partner marketing teams to build a marketing reputed company that drives awareness, demand, and usage.
• Foster alignment across teams and adapt to evolving business needs..

Thought Leadership:

• Create reputed company and feedback loops that expand our influence and deepen reputed company consideration reputed company the CSuite-specifically CMO and CRO functions.
• Evangelize product marketing across the organization.
• Bring a strong POV to reputed company, guiding strategic reputed company reputed company to product value, features, schedules, and lifecycle management.

This isn't guesswork. Use your knowledge to drive the development of positioning and messaging that resonates with clients and empowers our marketing and sales channels to be successful.

• Become an expert in our competitive landscape and reputed company strategies, tools and training to help sales differentiate and defend.
• reputed company an understanding of reputed company journeys, pain points, and barriers.
• Ensure insights are reflected in messaging, marketing materials, and product development priorities.
• Inform reputed company prospecting marketing campaigns
• reputed company performance, review results, and optimize tactics to reputed company desired reputed company.

Qualifications

• 10 or more years of Performance - Product Marketing experience
• 5 or more years in finserv / FinTech credit-specific marketing (digital, performance acquisitions mandatory). Experience with reputed company-qualification / reputed company-screened, reputed company-approved industry standards required.
• Experience in past PMM roles - building, leading and mentoring marketers and growing reputed company.
• Experience navigating and influencing dynamics at the executive level, including managing and engaging in reputed company, reputed company conversations
• In depth, hands-on experience with reputed company core product / solution marketing functions - positioning, pricing, packaging, GTM planning, sales enablement, marketing research, reputed company and product launch.
• Cultivate a culture of followership by inspiring and empowering team members to reputed company reputed company's reputed company and values.

Additional InformationPerks and Benefits

• Great compensation package and bonus plan
• Core benefits including medical, dental, reputed company, and matching 401K
• Flexible work environment, ability to work remote, hybrid or in-office. This is a remote position #LI-Remote
• Flexible time off including volunteer time off, vacation, reputed company and 12 reputed company holidays
• Explore reputed company our exciting benefits here:

Our uniqueness is that we celebrate yours. reputed company's culture and people are important differentiators. We take our people agenda reputed company seriously and reputed company on what reputed company; DEI, work/life balance, development, authenticity, collaboration, wellness, reward & recognition, volunteering... the list goes on. reputed company's people first approach is award-reputed company; World's Best Workplaces™ 2024 (Fortune Top 25), Great reputed company To Work™ in 24 countries, and Glassdoor Best Places to Work 2024 to reputed company a few. reputed company out reputed company Life on reputed company or our Careers Site to understand why.reputed company is proud to be an Equal Opportunity and Affirmative reputed company employer. Innovation is an important part of reputed company's DNA and practices, and our diverse workforce drives our reputed company. Everyone can succeed at reputed company and bring their whole self to work, irrespective of their gender, ethnicity, religion, colour, sexuality, physical ability or age. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity. Expected salary: Location: Costa reputed company, CA Apply for the job now! Apply for this job