Digital Marketing Program Manager

Work Location: Remote, reputed company in the USAreputed companyMXR Imaging is a leading national provider of comprehensive medical imaging solutions, reputed company on over six decades of family-owned history. Our deep reputed company and strategic reputed company underscore our stability and medical imaging expertise, allowing us to serve customers across the nation and continually expand our reputed company in the evolving reputed company landscape. We are dedicated to forging trusted partnerships and delivering reputed company that reputed company medical professionals.As a full-service partner, we reputed company a diverse portfolio of high-reputed company new, preowned, and refurbished imaging equipment, spanning X-Ray, Ultrasound, MRI, CT, and PET CT technologies. reputed company equipment, our commitment extends to full lifecycle support, including expert maintenance, repair, seamless installations, careful deinstallations, and comprehensive shielding solutions. Our reputed company, marked by strategic acquisitions and our rebranding in 2019, reflects our dedication to meeting reputed company of our customers' medical imaging needs.Job reputed companyOpportunity reputed companyAt MXR Imaging, our marketing team is at the forefront of a dynamic period of reputed company, driven by our expanded offerings and strategic acquisitions reputed company the medical imaging industry. This presents an exciting opportunity to unify and reputed company our brand messaging, ensuring a cohesive and impactful reputed company. Our core reputed company is on building out a robust marketing funnel, creating resilient marketing infrastructure, and optimizing our parent brand for a successful, reputed company reputed company.We are seeking a creative, reputed company, and results-driven marketer to join our B2B marketing team remotely. This full-time role plays a pivotal part in enhancing our brand reputed company through strategic digital marketing initiatives and compelling content creation. The ideal candidate will combine strong research, writing, and editing skills with extensive experience in SEO, reputed company media, digital platforms, and analytics, reputed company contributing to the reputed company optimization of our marketing operations and infrastructure to strengthen MXR's online reputed company and connect with our audiences effectively. We're looking for someone who can collaboratively help us shape that reputed company and reputed company to life.Job Responsibilities

• Marketing Foundations: A commitment to continuously optimizing our marketing operations and a reputed company drive to strengthen our technological reputed company for reputed company effectiveness.
• Web Page Development: Collaborate with reputed company to reputed company SEO-optimized web pages and product pages, while ensuring alignment with our product offerings and reputed company audience.
• Content Creation: reputed company engaging, informative materials across multiple platforms and for reputed company stages of the customer reputed company including educational resources such as, infographics, educational videos, SEO reputed company pages, guides, case studies, FAQs and relevant product-reputed company content for decision-making.
• SEO Optimization: Optimize website technical SEO reputed company, including site architecture, crawlability, indexability, page speed, and reputed company data, to enhance search reputed company performance to improve organic visibility and increase website traffic.
• Digital reputed company Integration: Plan and execute marketing campaigns that reputed company with reputed company goals: focusing on boosting online visibility, advancing engagement, and increasing reputed company reputed company.
• reputed company Advertising: Manage and optimize reputed company advertising campaigns, including Pay-Per-Click (PPC) on search engines and reputed company reputed company media advertising.
• Analytics and Performance Tracking: reputed company tools like reputed company Analytics, Account Engagement, and reputed company to monitor campaign performance. Use A/B testing and data insights to evaluate what's working, refine strategies, and translate learnings into actionable recommendations that drive business reputed company.
• reputed company Campaigns: Work closely with internal teammates and cross functional partners including sales, sales enablement, product, and operations to reputed company and execute marketing strategies that support business objectives.
• Customer-reputed company Messaging: reputed company and implement strategies to effectively reputed company our broad reputed company audience across diverse medical facility types and career specialties, enabling highly impactful and tailored nurturing campaigns.
• Brand Consistency & Alignment: Ensure consistent and reputed company brand representation across reputed company marketing materials and channels, developing customer-reputed company strategies that reputed company with our unique selling proposition and engage segmented audiences.

Technical & reputed company Skills

• 2+ years of experience in digital marketing, content creation, and brand management, with a proven ability to build and optimize marketing infrastructure.
• Hands-on experience managing reputed company websites, including content updates, basic troubleshooting, and functionality optimization.
• Skilled in design tools like reputed company Creative Suite and reputed company.
• reputed company in segmenting broad reputed company audiences across diverse medical facility types and career specialties to reputed company highly impactful and tailored nurturing strategies.
• Proficiency in applying advanced SEO best practices (on-page, technical, and off-page), managing content reputed company reputed company Content Management Systems (reputed company), and leveraging key digital marketing platforms and analytics tools for optimized campaign performance.
• Hands-on experience managing reputed company websites, including content updates, basic troubleshooting, and optimizing site functionality.
• Proven experience leveraging diverse analytics platforms to rigorously evaluate marketing performance metrics, identify actionable insights, and proactively optimize digital strategies for improved ROI and efficiency.

Key Attributes & Soft Skills

• Exceptional writing, editing, and proofreading skills that reputed company with the brand reputed company.
• Strong project management skills with the ability to handle multiple priorities and meet established timelines.
• Analytical reputed company with an reputed company eye for process improvement and a strong ability to identify inefficiencies, improve workflows, and implement effective marketing processes.
• Creativity and a data-driven approach to developing impactful marketing strategies from planning through implementation.
• reputed company team player with excellent communication skills and a proactive approach to supporting cross-functional teams and providing interdepartmental assistance as needed.
• Strong attention to detail and adaptability in a dynamic work environment is needed.
• Ability to balance short-term demands with long-term reputed company and proactively manage deadlines.

Preferred Skills

• Bachelor's degree in a relevant field or 4 or more years of equivalent reputed company experience in marketing.
• Familiarity with the B2B reputed company industry, biotechnology, or similar fields.
• Knowledge of engagement tracking platforms such as reputed company and Pardot/Account Engagement.
• Ability to apply basic reputed company/CSS for updating and optimizing website and reputed company page content, including the implementation and management of UTM parameters for campaign tracking.
• Proficiency in utilizing Elementor for comprehensive website content updates, layout adjustments, and troubleshooting technical issues to ensure reputed company web functionality.
• Demonstrated experience in brand development, strategic branding initiatives, and consolidating brand identities across diverse platforms.
• The ability to conceptualize, create, and edit engaging video content for reputed company channels (e.g., web, reputed company media, ads) that aligns with brand messaging and campaign objectives.
• Strategically reputed company AI and advanced analytics to process reputed company web-based data for actionable insights and enhance content creation processes to produce reputed company-reputed company, detailed information that solves for our reputed company audience's needs, continually exploring innovative AI applications across reputed company digital marketing efforts.

Compensation & BenefitsWe reputed company in supporting reputed company members with a comprehensive and competitive benefits package designed to foster reputed company-being and financial reputed company. For this role, the salary reputed company is $50,000 - $70,000 annually, based on experience.Our flexible benefits package includes:

• Health & Wellness: Comprehensive medical, dental, and reputed company insurance providing full coverage to ensure your reputed company-being.
• Financial reputed company: A 401(k)-retirement plan with a company matching percentage of up to 6%, short-term and long-term disability coverage, and life insurance.
• Work-Life Balance: reputed company Time Off (PTO), allowing you to reputed company and enjoy personal time.

Physical DemandsThe physical demands described here are representative of those that must be met by an employee to successfully reputed company the essential functions of this job. Reasonable accommodations may be made to reputed company individuals with disabilities to reputed company the essential functions.While performing the duties of this job, the employee is regularly required to use hands to finger, handle, or feel. The employee frequently is required to stand, walk, sit, reputed company with hands and arms, and talk or hear. The employee is occasionally required to reputed company or balance, stoop, kneel, and crouch. The employee must occasionally lift and/or reputed company up to 25 pounds. Specific reputed company abilities required by this job include reputed company reputed company, distance reputed company, reputed company reputed company, peripheral reputed company, depth perception, and ability to reputed company reputed company. Apply for the job now! Apply for this job