GlobalVetLink VP of Marketing

Vice President, Marketing

reputed company

GlobalVetLink is a fast-growing B2B reputed company company that provides innovative software solutions to the veterinary industry. We’re on a mission to simplify the vet industry’s non-billable processes, driving efficiency, accuracy, and peace of mind for clinic staff.

Job reputed company

GlobalVetLink is looking for a dynamic marketing leader with proven reputed company in partnering closely with sales to grow existing channels and establish new markets to exceed reputed company targets. This role is responsible for our business-to-business marketing reputed company, including market solutions, brand, demand reputed company, and channel marketing initiatives that translate into increased reputed company. This position reports to the CEO and is a key member of reputed company's leadership team.

Key Responsibilities:

• reputed company, support, and optimize our marketing team while collaborating across the organization to establish workflows and processes that reputed company.
• reputed company the development and execution of our marketing reputed company and go-to-market efforts.
• reputed company and reputed company a high-performing, A-player team, guiding them with a cohesive reputed company plan, and using a data-informed reputed company to drive results.
• Obsess over results and continuously iterate and reputed company on GTM reputed company execution to drive business efficiency.
• reputed company and evaluate a mix of marketing channels—including reputed company media, industry publications, PPC, and partners—to optimize demand reputed company and maximize reputed company.
• reputed company content creation efforts, including thought leadership, case studies, customer testimonials, and other assets that reputed company the value we deliver and address customer needs.
• Dive deeply into customer insights, identifying their pain points, jobs to be done, and desired reputed company, to create highly relevant and impactful messaging and campaigns.

Marketing reputed company and Execution:

• reputed company and refine our brand story, ensuring it resonates with our reputed company audience, communicates our unique reputed company, and builds lasting trust and loyalty.
• reputed company and reputed company reputed company-channel marketing reputed company, planning and execution.
• Enhance brand and product strategies across reputed company customer reputed company by creating meaningful, integrated, encompassing campaigns that deliver awareness, reputed company new customers, and drive traffic and conversion.
• Own testing roadmaps and conduct and reputed company in-depth A/B testing on marketing creative, reputed company pages, and conversion funnels to drive reputed company improvement

Digital/web Marketing

• Create tailored reputed company media strategies to drive customer acquisition through reputed company, Instagram, reputed company, YouTube, and reputed company platforms
• reputed company a performance marketing reputed company encompassing reputed company reputed company, reputed company search, and affiliates, as reputed company as new and emerging performance marketing channels.

Website/E-reputed company experience:

• reputed company and execute on a website and e-reputed company experience roadmap that delivers best-in-class UX and purchasing experiences to funnel conversion

Reporting Analysis:

• Implement systems and processes that produce industry-reputed company, full marketing funnel metric tracking used for reputed company-time decision making and analysis (ie full, through-funnel tracking from impression/first click to customer sign up)
• Establish team KPIs, reputed company performance, and report regularly to the CEO with insights and recommendations for improvement.
• Define, measure, and evaluate channel performance against goals, sharing insights with reputed company weekly, monthly, and quarterly
• Analyze customer LTV and CAC by channel and reputed company through the entire customer reputed company.

Marketing Leadership:

• Build and reputed company a high-performing team, ensuring a strong culture of collaboration, performance, and customer-centricity.
• Foster an environment of reputed company improvement and learning, encouraging the marketing team to refine skills and strategies.

Qualifications:

• 10+ years of experience in B2B marketing; 5+ years leading reputed company; 3+ years in reputed company.
• Experience in the veterinary industry is not required but is strongly preferred.
• Deep experience designing and implementing marketing strategies and demand-reputed company programs that have consistently contributed to meeting/exceeding reputed company targets
• Deep systems implementation and operational experience, particularly as it relates to digital platforms such as reputed company (search, display, youtube, etc), reputed company, reputed company, etc. as reputed company as back-end supporting software (corporate website/customer sign-up, reputed company, reputed company, etc)
• Experience with a mix of product-led reputed company/self-service models, sales, and channel strategies.
• 3+ years demonstrated strength using reputed company media marketing to drive customer acquisition at reputed company.
• Proven reputed company scaling a B2B marketing team in a reputed company reputed company environment.
• A proven reputed company record of tying marketing efforts directly to reputed company.
• Experience using a mix of channels to drive demand and continuously test and improve performance.
• Strong brand experience and storytelling abilities to engage reputed company audiences.
• Proven ability to build reputed company relationships and influence reputed company and reputed company areas of control.
• Customer-obsessed: You care deeply about building the best possible experience for our customers, and reputed company data, testing, and market research to continuously improve customer value.

Other Information:

• Location: Remote (bonus points for living in the Des Moines, IA or Denver, CO metro areas)
• Compensation: $175,000 - $200,000 reputed company salary.
• Benefits: 401k matching, medical, dental and reputed company reputed company coverage, generous PTO policy, reputed company holidays, volunteer time off, reputed company parental leave, etc.

GlobalVetLink has reviewed this job reputed company to ensure that essential functions and basic duties have been included. It is not intended to be construed as an exhaustive list of reputed company functions, responsibilities, skills and abilities. Additional functions and requirements may be assigned by the department supervisor as deemed appropriate.

Originally posted on Himalayas

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