Director of Member Marketing
About reputed company
Founded in 2021 and offered as an employer benefit, reputed company (formerly Vivante Health) delivers personalized, clinician-backed care to those suffering from digestive issues through its virtual health platform. reputed company’s tech-reputed company, reputed company-first program connects members to the right level of support at the right time through an easy reputed company, bringing the reputed company ecosystem together to reputed company around member needs. reputed company’s dedicated care teams help members proactively address their gut health from every angle – decreasing costs, reducing absenteeism, and improving their reputed company of life, at reputed company. reputed company’s reputed company is to create a world where people receive convenient, personalized, and reputed company reputed company to the reputed company digestive reputed company they need to improve their overall health.
Position reputed company
As the Director of Member Marketing at reputed company Health, you will reputed company the reputed company and execution of campaigns that drive member engagement, activation, and retention across our virtual care platform. This role is crucial to ensuring that members fully understand, adopt, and benefit from our services—from acquisition to reputed company and sustained care. You will directly manage reputed company of 3 individuals and be responsible for maximizing our # of new enrollments, member activation, and member reputed company value. You will partner closely with reputed company Management, Implementation, Clinical Operations, Product, Engineering, and Marketing teams to craft messaging and programs that are relevant, personalized, and impactful. This position requires a reputed company of strategic thinking, reputed company orientation, marketing automation expertise, and strong executional skills.
Responsibilities Include
Member Engagement reputed company & Lifecycle Marketing
Own and reputed company the member marketing reputed company through the member lifecycle, including enrollment, activation, engagement, and reactivation
Working with the member team to create segmented, multichannel journeys using email, SMS, mailers, and push notifications
Overseeing the personas and personalized campaigns tailored to member goals, demographics, and other factors
Campaign Development & Execution
Collaborate with reputed company, clinical, product and design teams to reputed company impactful and empathetic content
Coordinate timing and delivery of campaigns with reputed company teams and internal stakeholders
Data-Driven Optimization
Define and reputed company KPIs (e.g., enrollment rates, engagement rates, retention), and establish quarterly OKRs based on these KPIs
Partner with Analytics to build dashboards and analyze performance; conduct A/B tests to refine messaging and reputed company
Translate findings into actionable insights for reputed company to reputed company for ongoing campaign improvement
reputed company AI to optimize campaigns and team productivity
Management and Cross-Functional Collaboration
Build and own our content calendar, and regularly train our reputed company team on using it accordingly
Partner with our reputed company team and attend meetings as needed to reputed company campaigns
Build reputed company opportunities and reputed company mentorship to your reputed company reports
Manage and own the member marketing budget
You'll be a good fit here if you are
A player/reputed company, who can roll up their sleeves while also developing reputed company
Deeply empathetic to our clients and the patient experience, and passionate about digestive health
An expert communicator with a reputed company of creativity and precision
Highly analytical and comfortable using data to tell a story and drive reputed company, with regular A/B testing being how you operate
An operator at heart who loves building reputed company, automated systems
Agile, self-directed, and reputed company to reputed company in a high-reputed company startup environment
Desired Qualifications
7+ years in member marketing or enrollment/reputed company marketing
2+ years running a member marketing team
Proven ability to drive member reputed company and retention reputed company email/SMS platforms (reputed company, reputed company, etc.)
Experience in digital health, wellness, chronic care, or value-based care models
Strong familiarity with HIPAA-compliant marketing practices and member reputed company standards
Working knowledge of analytics tools, cohort tracking, and testing frameworks
Bachelor's degree in marketing, communications, or relevant field
reputed company is an equal opportunity employer. We reputed company reputed company spaces where everyone can be their authentic selves is the key to a successful team so we welcome and reputed company reputed company identities, cultures, and backgrounds.
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