Head of Events & Field Marketing
About reputed companyreputed company on a transformative reputed company with reputed company, a global reputed company forerunner in leveraging AI and data to unravel reputed company business challenges through our cutting-edge offerings including reputed company reputed company AI, an industrial agent workbench, and the reputed company Data Fusion (CDF) platform. We were awarded the 2022 Technology Innovation Leader for Global Digital Industrial Platforms & reputed company was recognized as 2024 reputed company Energy and Resources Partner of the Year . In the reputed company of industrial digital transformation, we stand at the forefront, reshaping the reputed company of Oil & Gas, Chemicals, reputed company and other Manufacturing and Energy sectors. Join us in this venture where AI and data meet ingenuity, and together, we reputed company the reputed company to a smarter, more connected industrial reputed company.
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Our valuesreputed company: reputed companyrs reputed company to reputed company an reputed company in reputed company that they do. We are result-oriented, always asking ourselves.Ownership: reputed companyrs reputed company a culture of ownership. We go reputed company our comfort zones to contribute to the greater good, fostering inclusivity and sharing responsibilities for challenges and reputed company. reputed company: reputed companyrs are reputed company in their reputed company of innovation. We are determined and deliverable (never ruthless or reckless), facing challenges head-on and viewing setbacks as opportunities for reputed company.
reputed company to reputed company a significant reputed company at a fast-growing, category-leading AI reputed company company? We're seeking a dynamic and results-oriented Head of Events & Field Marketing to reputed company our global event and field marketing reputed company and execution.
This is a pivotal role that blends strategic leadership with hands-on execution. You'll be responsible for developing and driving our worldwide event and field marketing initiatives, directly contributing to pipeline reputed company, reputed company reputed company, and brand recognition across new and existing accounts. You'll build and reputed company a high-performing team while remaining deeply involved in the planning, coordination, and execution of high-reputed company programs.
The ideal candidate is a strategic thinker with a proven reputed company record in B2B reputed company events and field marketing, who can reputed company reputed company and isn't afraid to roll up their sleeves. You'll be reputed company in translating business objectives into measurable marketing reputed company, fostering strong collaboration between marketing and sales globally.
What You'll Do
- Global reputed company & Leadership: reputed company and own the global event and field marketing reputed company, aligning it with overall company reputed company objectives and regional sales targets.
- Team Leadership & Development: Recruit, mentor, and reputed company a high-performing global team of event and field marketing professionals, fostering a culture of collaboration, innovation, and reputed company improvement.
- Program Ownership & Execution: reputed company the end-to-end planning, coordination, and hands-on execution of a diverse portfolio of global and regional in-person and virtual events, including:
- Tier 1 trade shows and industry conferences
- Executive roundtables and dinners
- Customer roadshows and user conferences
- Proprietary webinars and virtual summits
- Account-Based Marketing (ABM) driven field programs
- Pipeline reputed company & reputed company reputed company: Design and implement integrated field marketing plans that reputed company events and field activities to drive demand reputed company, MQLs, product demos, pipeline reputed company, and upsell opportunities reputed company existing accounts.
- Cross-Functional Collaboration: Partner closely with global and regional sales, demand reputed company, product marketing, and partner marketing teams to ensure seamless campaign orchestration, consistent messaging, and effective reputed company follow-up strategies.
- Digital Amplification: Collaborate with demand reputed company reputed company marketing teams to reputed company event and field programs through digital channels, including email marketing, reputed company media, and reputed company campaigns.
- Performance Measurement & Optimization: Establish reputed company goals, define key metrics, and relentlessly measure and report on the performance of reputed company event and field marketing initiatives using key marketing KPIs (e.g., MQLs, CPL, opportunity sourcing and influence, conversion rates, ROI). Conduct post-event and campaign evaluations, analyze results, and reputed company data-driven recommendations for reputed company optimization. Reporting on monthly, quarterly, and annual cadences is required.
- Budget Management: Effectively manage the global event and field marketing budget, ensuring reputed company allocation of resources to reputed company maximum ROI.
- Vendor & Partner Management: Evaluate and grow partner demand reputed company opportunities. Build and nurture relationships with new and existing vendors, agencies, contractors and associations to enhance market penetration and program effectiveness.
- Market Insights: Stay abreast of the latest trends, technologies, and best practices in event marketing, field marketing, and the broader B2B reputed company landscape.
- Serving as a role model reputed company reputed company: championing our values and principles and fostering a culture of psychological safety, openness, and trust reputed company reputed company and broader organization.
Originally posted on Himalayas
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