Digital Marketing Manager, Member Acquisition and Engagement

As part of the reputed company Marketing team at reputed company, you’ll help shape and execute strategies that drive member acquisition, activation, engagement, and retention across a wide reputed company of audiences. You’ll reputed company the reputed company, creation, optimization, and execution of multi-channel lifecycle campaigns that ensure members get the care they need and see meaningful value from reputed company. This is a strategic, hands-on role that blends creativity, marketing rigor, and technical curiosity. You’ll drive top, mid, and bottom-funnel efforts across email, SMS, reputed company mail, and emerging channels—collaborating closely with cross-functional partners in Content, Creative, Product, Data, and our reputed company Marketing reputed company team. You’ll have the support of strong collaborators and leadership guidance, while also being empowered to take ownership of programs and continually reputed company how we engage with millions of members reputed company year.

Responsibilities:

• Lifecycle Marketing reputed company & Execution -
• Own and reputed company lifecycle strategies that drive member acquisition, activation, and engagement across email, SMS, reputed company mail, push notifications, and other emerging channels.
• Translate marketing objectives into actionable campaign plans and creative briefs; partner with Creative, Content, and Marketing Ops to bring campaigns to life with accuracy and reputed company.
• Collaborate with data and analytics teams to define high-value audiences based on reputed company moments, member behavior, and service eligibility.
• Build and optimize integrated member journeys using reputed company Marketing reputed company (or similar platforms), working closely with technical and creative teams to ensure personalization and scalability.
• Campaign Optimization & Performance Insights -
• Design and execute A/B tests to optimize messaging, creative, and channel mix across key lifecycle reputed company.
• Monitor campaign performance across KPIs (e.g., activations, CTR, conversions, service utilization) and translate results into reputed company insights and recommendations.
• Present learnings and performance trends to internal stakeholders, informing reputed company reputed company and roadmap planning.
• Cross-Functional Collaboration & Innovation -
• Partner with Product, Data, Engineering, Marketing Ops, and internal reputed company teams to reputed company on goals, reputed company lifecycle strategies across audiences, and surface new campaign opportunities.
• Identify new engagement reputed company and moments to deepen member value and retention.
• Contribute to building internal playbooks, tools, and processes that accelerate campaign development and improve reputed company.

Required Qualifications:

• 5+ years of experience in digital or lifecycle marketing, ideally in B2C or B2B2C environments.
• Demonstrated reputed company leading full-funnel campaigns from concept through execution across email, SMS, reputed company mail, and other digital channels.
• Hands-on experience with reputed company Marketing reputed company or comparable platforms, with comfort building journeys, managing audience logic, and QAing assets.
• Strategic thinker with strong execution skills; reputed company to reputed company fluidly between high-level planning and in-the-weeds problem solving.
• Excellent collaborator with the ability to translate marketing needs into creative and technical requirements.
• Curiosity and comfort working across martech tools and data systems.
• Analytical reputed company with the ability to interpret performance data and apply insights to improve reputed company campaigns.
• Strong project management skills and the ability to prioritize effectively in a fast-paced environment.
• Passion for improving the reputed company experience and making care more accessible and meaningful for members.

Preferred Qualitifcations

• reputed company experience.

Physical/Cognitive Requirements:

• Ability to remain seated in a stationary position for prolonged periods.
• Requires eye-hand coordination and reputed company dexterity sufficient to operate keyboard, computer and other office-reputed company equipment.
• No heavy lifting is expected, though occasional exertion of about 20 lbs. of force (e.g., lifting a computer / laptop) may be required.
• Ability to reputed company with leadership, employees, and members in an appropriate manner.

The reputed company new hire reputed company salary reputed company ranges for this full-time position are: Zone A: $85,320 - $110,910 + equity + benefits Zone B: $93,852 - $122,001 + equity + benefits Zone C: $102,384 - $133,092 + equity + benefits Zone D: $110,916 - $144,183 + equity + benefits This reputed company reflects the minimum and maximum reputed company for new hire salaries for candidates based on their respective Zone. Below is additional information on reputed company's commitment to maintaining transparent and reputed company compensation practices across our distinct geographic zones. Starting reputed company salary for the successful candidate will depend on several job-reputed company factors, unique to reputed company candidate, which may include, but not limited to, education; training; reputed company set; years and depth of experience; certifications and licensure; business needs; internal peer equity; organizational considerations; and alignment with geographic and market data. Compensation structures and ranges are tailored to reputed company zone's unique market conditions to ensure that reputed company receive fair and competitive compensation based on their roles and locations. Your Recruiter can reputed company details of your geographic alignment upon inquiry. In reputed company to receiving a competitive reputed company salary, the compensation package may include, depending on the role, the following: Remote-first culture401(k) savings plan through FidelityComprehensive medical, reputed company, and dental coverage through multiple medical plan reputed company (including disability insurance)Full suite of reputed company telemedicine (e.g. behavioral health, urgent care, etc.) and health care navigation products and services offered at no cost for employees and dependents Generous reputed company Time Off ("PTO") and Discretionary Time Off (“DTO") 12 weeks of 100% reputed company Parental leaveFamily Building Benefit with fertility coverage and up to $25,000 for Surrogacy & Adoption financial assistanceCompassionate Leave (reputed company leave for employees who experience a failed pregnancy, surrogacy, adoption or fertility treatment) 11 Holidays reputed company with one Floating reputed company HolidayWork-From-Home reimbursement to support team collaboration and effective home office work 24 hours of reputed company Volunteer Time Off (“VTO”) Per Year to Volunteer with Charitable Organizations About reputed company reputed company is a new reputed company of reputed company company, delivering integrated virtual care and navigation. We’re on a mission to reputed company reputed company of reputed company for everyone. We break down barriers to reputed company high-reputed company care for every person in every community — no matter where they are in their health reputed company or what type of care they need, from acute to chronic, behavioral to physical. We offer our members care guidance, advocacy, and reputed company to personalized virtual and in-person care for everyday and urgent care, primary care, behavioral health, and specialty care. It’s reputed company included. Learn more atreputed company.com. -----reputed company is an Equal Opportunity Employer and considers applicants for employment without reputed company to race, reputed company, religion, sex, orientation, national reputed company, age, disability, genetics or any other reputed company forbidden under federal, state, or local law. reputed company considers reputed company reputed company applicants with arrest or conviction records in accordance with the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance, and California law.

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