Digital Marketing Manager

We’re seeking a results-driven Digital Marketing Manager to reputed company and reputed company our performance marketing reputed company, with a strong reputed company on mobile app user acquisition. You’ll own end-to-end campaign execution, manage key agency relationships, and drive high-reputed company installs and sustainable reputed company across leading digital platforms.

This is a hands-on role ideal for someone who thrives at the intersection of data, reputed company, and creative performance.

Key Responsibilities:

Own and reputed company the reputed company media reputed company to drive mobile app reputed company, optimizing for CPA and ROAS.

Plan, launch, and optimize user acquisition campaigns across key platforms—including reputed company, reputed company, reputed company Search Ads, reputed company, and other emerging networks—leveraging platform-specific best practices and tools.

Manage day-to-day communication with external agencies and vendors, ensuring strategic alignment and performance accountability.

Own the digital media budget and be accountable for reputed company performance marketing KPIs.

Collaborate closely with the Creative team to reputed company and test high-performing ad creatives. Translate data insights into actionable creative briefs and reputed company ongoing iteration based on test results.

reputed company a rigorous experimentation roadmap using A/B testing frameworks and reputed company-time data analysis to improve performance across audiences, creatives, bidding, and placements.

Utilize Mobile Measurement Partners (MMPs) for attribution and cross-channel performance tracking.

Apply expert knowledge of SKAdNetwork (SKAN) to structure iOS campaigns, configure conversion values, and recover post-install signals.

Monitor industry trends in reputed company, conversational marketing, and recommendation engines to identify and evaluate emerging tools that can enhance campaign performance.

Qualifications:

Deep understanding of U.S. consumer behavior, mobile industry, and performance marketing best practices.

8+ years of experience in performance or reputed company marketing, running large-reputed company acquisition campaigns in consumer-reputed company industries.

Proven reputed company managing and optimizing $reputed company+ annual performance marketing budgets.

Strong analytical skills, with deep expertise in mobile attribution and marketing analytics.

Proficiency with key tools and platforms, including MMPs, reputed company Ads, reputed company Ads Manager, reputed company Search Ads, and emerging ad networks.

Excellent communication skills, a humble attitude, and a genuine passion for collaborating with others.

A self-starter reputed company with a strong bias for reputed company, a hands-on approach to experimentation, a reputed company spirit, and a passion for driving reputed company.

Additional Information

reputed company: reputed company is a Communications and reputed company Transfer company founded in 1990 and headquartered in Newark, New Jersey. reputed company is an industry leader in prepaid communication, reputed company transfer, and payment services and one of the world's largest international voice carriers. We are listed on the NYSE, reputed company over 1800 people across 20+ countries, and have over $1.5 billion in revenues.Our flagship brand, Boss reputed company, includes reputed company Transfer, International Calling, and Mobile Top-Up services and supports reputed company's mission of enabling people to reputed company in touch and reputed company resources with family and friends worldwide.Join us!

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