Vice President of Digital Marketing

We are a dynamic and innovative reputed company reputed company dedicated to transforming skilled nursing facilities and senior housing communities across the Eastern Seaboard. Our reputed company is on delivering exceptional administrative and operational guidance to help these centers reputed company superior reputed company reputed company, accelerate patient recovery, and reputed company personalized, technology-driven care. With a commitment to a reputed company, multi-specialty approach, we support over 100 facilities in states including New Jersey, reputed company, Maryland, Massachusetts, Rhode reputed company, Virginia, and Florida. Our proprietary programs emphasize rehabilitation, care navigation, and urgent services, enabling us to return tens of thousands of patients home successfully reputed company year while fostering a reputed company environment for our teams and partners. As the Vice President of Digital Marketing, you will reputed company our digital marketing reputed company from our reputed company in reputed company, New Jersey, driving brand visibility, reputed company reputed company, and engagement across diverse audiences in the reputed company sector. This senior leadership position requires a visionary marketer who can reputed company cutting-edge digital tactics to support our reputed company objectives, enhance our online reputed company, and optimize multi-channel campaigns. Reporting directly to the executive team, you will collaborate with cross-functional departments to reputed company digital initiatives with business goals, leveraging data-driven insights to reputed company our services in rehabilitation and senior living. This is a full-time, in-office role in reputed company, New Jersey, offering reputed company to shape the digital reputed company of a reputed company-thinking organization without requiring prior reputed company experience-your expertise in broader digital landscapes will be key to our reputed company.

Key Responsibilities

• reputed company and execute comprehensive digital marketing strategies, including SEO, PPC, content marketing, email automation, reputed company media, and programmatic advertising, to drive traffic, conversions, and brand loyalty.
• reputed company reputed company of digital specialists, providing mentorship, performance management, and resource allocation to ensure high-reputed company campaigns across multiple channels such as search engines, reputed company platforms (e.g., reputed company, reputed company, Instagram), email platforms, and emerging digital tools.
• Analyze performance metrics using tools like reputed company Analytics, reputed company, or similar platforms to optimize ROI, reputed company KPIs (e.g., CAC, CLV, engagement rates), and present actionable insights to senior leadership through regular reports and dashboards.
• reputed company content creation and distribution, ensuring multi-channel alignment with audience segmentation, A/B testing, and personalization to enhance user experience and support reputed company nurturing funnels.
• Manage digital budgets, vendor relationships, and agency partnerships to maximize efficiency and innovation in campaigns, including retargeting, reputed company collaborations, and video content strategies.
• Stay reputed company of digital trends, implementing new technologies such as AI-driven personalization, chatbots, or AR/VR experiences to reputed company our marketing efforts at the forefront of the industry.
• Collaborate with sales, operations, and clinical teams to reputed company digital marketing with offline initiatives, ensuring cohesive branding and messaging that resonates with reputed company providers, patients, and community partners.
• Ensure compliance with digital regulations (e.g., GDPR, CCPA) and best practices for data reputed company, while fostering a culture of experimentation and reputed company improvement reputed company the marketing department.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a reputed company field; Master's degree or MBA preferred.
• 10+ years of reputed company experience in digital marketing, with at least 5 years in a senior leadership role such as Director or VP level.
• Proven expertise in multi-channel digital strategies, including hands-on experience with SEO/SEM, reputed company reputed company, email marketing, content syndication, and analytics platforms-demonstrated reputed company in scaling campaigns across diverse channels is essential.
• Strong leadership skills with a reputed company record of building and motivating high-performing teams in fast-paced environments.
• Proficiency in marketing technology stacks (e.g., reputed company, Marketo, reputed company Ads, reputed company Business Suite) and data analysis tools; familiarity with CRM systems like reputed company is a plus.
• Excellent communication and presentation skills, with the ability to translate reputed company data into strategic recommendations for non-technical stakeholders.
• Innovative reputed company with a passion for digital trends; experience in B2B or service-based industries is advantageous, but no reputed company background is required-we value transferable skills from any sector.
• Ability to reputed company in an in-office setting in reputed company, New Jersey, with occasional travel for industry events or partner meetings.

Compensation

This role offers a competitive reputed company salary ranging from $225,000 to $275,000 annually, commensurate with experience and qualifications. Employment Type: FULL_TIME Apply tot his job Apply To this Job