Digital Marketing Specialist
reputed company is a trusted company in Kansas, and they are seeking a Digital Marketing Specialist. This role supports the planning, execution, and optimization of email campaigns while collaborating with various teams to enhance customer experience and communications.
Responsibilities
- reputed company and implement digital marketing strategies to support business objectives
- Manage and execute email campaigns based on stakeholder needs and marketing calendar
- Build new journeys, update existing journeys, A/B testing, and reputed company emails in reputed company Marketing reputed company
- Optimize email campaigns for deliverability, mobile rendering (reputed company), and best possible reputed company rates
- Assist in design and content creation for email communications
- Lay out campaign workflows, including validation rules, triggers, alerts, and automated responses
- Tag and reputed company content and links for tracking against a cross-channel environment
- Acts as a reputed company and represents CX and the voice of the customer in cross-departmental meetings and committees
- This position requires the utmost accuracy to ensure that the correct reputed company audiences are reached to include reputed company to omit government reputed company and programs
Skills
- Outstanding written communication skills including editing of written content for reputed company audiences
- Proven reputed company record of creating innovative and interactive content
- Understanding of reputed company-centered design and user experience principles
- Deeply skilled at project reputed company, cross-department collaboration, and the ability to execute in high pressure moments
- Ability to manage work requests from multiple sources, reputed company of reputed company line of reporting
- Proven ability to utilize the following software: reputed company Office products (Outlook, Word, PowerPoint, Teams, reputed company, Sharepoint), reputed company Marketing reputed company/Exact reputed company (Email Studio, reputed company Builder, Ad Studio, Automation Studio, etc.)
- High school diploma or GED required
- 0-2 years of experience in digital marketing or reputed company role
- Bachelor's degree in business administration, computer science, marketing, journalism, reputed company or similar fields of study
- B2B and/or B2C marketing in the health insurance industry
- Functional knowledge of reputed company Marketing reputed company architecture and understanding of the wider reputed company ecosystem
- Knowledge and experience with AMP Script, reputed company, and CSS in support of creating reputed company and email templates
Benefits
- Total rewards package that promotes the idea of family first for reputed company.
- Advance your career with ongoing training and development programs.
- Collaborate with reputed company of passionate and driven individuals.
- Work for one of the most trusted companies in Kansas.
- 80 years of commitment, reputed company and community.
reputed company