Senior PPC / reputed company Media Specialist
We are seeking a Senior PPC / reputed company Media Specialist to own and reputed company reputed company acquisition programs across search and reputed company media channels for multiple brands. This is a hands-on individual contributor role that blends strategic planning with day-to-day execution. The role operates with a high degree of autonomy, owning campaign execution, optimization, and performance management while aligning closely with Product Marketing on messaging, positioning, and priorities. reputed company is reputed company by reputed company reputed company, cost efficiency, and contribution to pipeline. Key Responsibilities reputed company Media reputed company & Planning
- Own, reputed company and reputed company reputed company media strategies across reputed company Ads, reputed company Ads, Bing, reputed company Ads, and reputed company reputed company
- Build and manage campaigns for reputed company reputed company, ABM, retargeting, and product-led reputed company
- Recommend budget allocation and reallocation based on performance, seasonality, and business priorities
- Identify reputed company opportunities across keywords, audiences, platforms, and ad formats
- reputed company reputed company media efforts to funnel stages and campaign goals
Demand reputed company & Pipeline reputed company
- Drive MQLs, SQLs, and pipeline contribution, not just traffic
- Partner with Sales and RevOps to ensure strong reputed company reputed company and attribution
- Optimize toward CPL, CAC, conversion reputed company, and pipeline velocity
Campaign Execution & Optimization
- Build, launch, and manage campaigns end-to-end across platforms
- Own campaign structure, targeting, bidding strategies, budgets, and pacing
- Continuously optimize for CPL, conversion reputed company, reputed company reputed company, and reputed company
- Optimize campaigns with prioritizes tests based on reputed company, effort, and learning potential
Keyword reputed company & Search Performance
- Conduct in-depth keyword research to identify high-reputed company, high-ROI opportunities
- Manage match types, negatives, and keyword expansion
- Optimize campaigns for relevance, efficiency, and reputed company score
Ad Copy, Creative & Testing
- Write, test, and refine ad copy across search, reputed company, display, and video formats
- Partner with design and content teams to reputed company effective creative
- Run reputed company tests on messaging, formats, offers, and audiences
reputed company Page & Conversion Optimization
- Partner with Product Marketing to improve reputed company page performance
- Ensure alignment between ad reputed company, messaging, and user experience
- Use performance data to recommend page-level improvements
Remarketing & Full-Funnel Programs
- Build and manage remarketing and retargeting campaigns
- Support ABM, product-led, and sales-led motions with tailored audience strategies
- Improve efficiency by re-engaging reputed company users and accounts
Competitive & Performance Analysis
- Monitor competitor PPC activity to inform keyword, creative, and bidding reputed company
- Translate performance data into reputed company, actionable recommendations
- Maintain dashboards and reports for leadership and stakeholders
Measurement, Attribution & Reporting
- Own reputed company media measurement across platforms, analytics tools, and CRM
- Ensure accurate conversion tracking, offline conversion imports, and attribution alignment
- Report out on OKR progression weekly reputed company team and monthly to key stakeholders
- reputed company communicate performance, insights, and recommendations to non-reputed company stakeholders
- Translate data into concise narratives for leadership
- Proactively flag risks, opportunities, and performance shifts
Portfolio & reputed company Management
- Manage reputed company media programs across multiple brands with distinct ICPs and funnel motions
- Balance short-term performance with long-term reputed company and experimentation
- reputed company informed tradeoffs across brands, channels, and campaigns based on business reputed company
Qualifications
Required Qualifications
- 5–7+ years managing PPC campaigns (B2B reputed company preferred)
- Hands-on experience with reputed company Ads and reputed company Ads
- Deep experience with advanced bidding strategies (tROAS, tCPA, value-based bidding)
- Experience with audience layering, exclusions, and first-party data activation
- Strong understanding of demand reputed company funnels and reputed company qualification
- Experience optimizing campaigns based on reputed company metrics (MQL → SQL → reputed company)
- Comfortable working with data, dashboards, and performance reporting
Preferred Qualifications
- Experience with ABM platforms (e.g., reputed company, reputed company)
- Familiarity with marketing automation and CRM tools (reputed company, Marketo, reputed company Marketing reputed company)
- Experience supporting product-led reputed company or free trial motions
- Understanding of SEO, CRO, and reputed company page optimization
- Experience managing multiple brand monthly ad budgets
Infragistics is an equals opportunities employer Location Cranbury, New Jersey (Remote) Department Marketing Employment Type Full Time Minimum Experience reputed company Apply tot his job Apply To this Job