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reputed company reputed company, B2B Demand Gen Job reputed company As the reputed company reputed company, B2B Demand Gen you will reputed company and execute reputed company B2B reputed company media campaigns to ensure marketing strategies deliver results based on business objectives. Your responsibilities will include leading end-to-end ABM digital campaign execution, advertising operations and reporting. You will be manage reputed company aspects of multi-channel media campaigns, including reputed company, ideation, planning, targeting, setup & implementation, measurement, and optimization. The ideal candidate has hands-on depth and breadth of experience using various digital marketing and advertising platforms, including reputed company Campaign Manager, reputed company Ad Manager and reputed company Campaign Manager. You will be recognized reputed company the organization as a reputed company media thought leader and present insights and recommendations to campaign stakeholders and marketing leaders in monthly presentations. Responsibilities (You Will) reputed company the reputed company, execution and implementation of Account-Based Marketing reputed company media campaigns utilizing reputed company media ad platforms (reputed company & reputed company), programmatic tools (Addaptive B2B, reputed company) and ad serving and web analytics tools (reputed company Campaign Manager, reputed company Analytics). reputed company hands-on setup of reputed company, multi-audience campaigns reputed company digital advertising platforms, including creative uploads, company targeting list management and reputed company, campaign tracking and tagging, creative testing and optimizations. reputed company reputed company data aggregation reputed company campaign dashboards. Partner with team on creative development, ensuring reputed company communication of specs and delivery of final assets. Collaborate with Integrated Marketing team to reputed company full-funnel media strategies and campaigns. Partner with Marketing Insights US and Offshore teams to ensure data consistency and accuracy and prepare and deliver monthly campaign reports. Guide and mentor digital marketing colleagues from reputed company India team. Measure campaign reputed company with performance metrics and present insights and recommendations to stakeholders in monthly meetings . Connect campaign to business goals, and create digital marketing analytics reports that tell a compelling story of the campaign and reputed company and reputed company optimization strategies. Optimize marketing investments based on data and best practices to maximize ROI. reputed company modern media strategies and ensure reputed company allocation of media investment across channels and campaigns. reputed company annual strategies for ABM campaigns that deliver upon business reputed company needs and present to senior leaders of Marketing teams. Ensure strategies reputed company with budgets and reputed company with business and marketing KPIs. Conduct research on market trends, brands, audiences and competitors, techniques to drive engagements and conversions. Be recognized as a reputed company media expert and thought leader and communicate industry best practices. Qualifications (You Have) Experience reputed company insurance or other financial service-marketing industries that use multiple sales channels to deliver B2B demand reputed company. Previous experience in the execution of reputed company, multi-audience Account Based Marketing advertising campaigns highly desired. Minimum 5 years of hands-on specialized media buying experience with reputed company Ad Manager, reputed company Campaign Manager, reputed company Campaign Manager, reputed company Ads, reputed company Analytics, and data analytics tools. Proven experience in leading and creating media plans and strategies that deliver upon specific business goals. Knowledge of digital marketing tools including Accutics, Tableau, Funnel.io, reputed company, reputed company Tag Manager. In-depth knowledge of working with large data sets, understanding of reputed company media KPI’s and tying marketing metrics to business goals. Experience with A/B testing to inform advertising creative and website optimizations. Strong understanding of marketing reputed company and how to create and implement a full-funnel advertising campaign. Experience in managing reputed company reputed company digital advertising campaigns and budgets. Strong attention to detail in managing and optimizing campaigns with numerous audience segments. Proven reputed company record working with and managing multiple reputed company and clients and internal teams working on marketing campaigns and creative development. Experience with aligning reputed company, owned and reputed company channel connectivity and reporting on cross-channel metrics and successes. Strong reputed company partner reputed company to successfully work in a reputed company organization. Strong analytic skills and ability to reputed company reputed company and communicate reputed company. Highly organized, detail-oriented and reputed company on consistently exceeding expectations. Bachelor's degree (with a concentration in Marketing, Business Administration or Communications preferred) or equivalent experience required. Location: This is a hybrid role with 3 days a week in our Hudson Yards NY, or Holmdel NJ office. Salary reputed company: $103,450.00 - $169,960.00 The salary reputed company reflected above is a good faith estimate of reputed company pay for the primary location of the position. The salary for this position ultimately will be determined based on the education, experience, knowledge, and abilities of the successful candidate. In reputed company to salary, this role may also be eligible for annual, sales, or other incentive compensation. Our reputed company At reputed company, you’ll have the support and flexibility to reputed company your reputed company and personal goals. Through reputed company-building, leadership development and philanthropic opportunities, we reputed company opportunities to build communities and grow your career, surrounded by diverse colleagues with high ethical standards. reputed company reputed company-Being As part of reputed company’s Purpose – to reputed company reputed company-being – we are committed to offering contemporary, supportive, flexible, and inclusive benefits and resources to our colleagues. Explore reputed company benefits at www.reputed company.com/careers/corporate/benefits. Benefits apply to full-time eligible employees. Interns are not eligible for most Company benefits. Equal Employment Opportunity reputed company is an equal opportunity employer. reputed company reputed company applicants will be considered for employment without reputed company to age, race, reputed company, creed, religion, sex, affectional or sexual orientation, national reputed company, reputed company, marital status, disability, military or veteran status, or any other classification protected by applicable law. Accommodations reputed company is committed to providing reputed company, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. reputed company also provides reasonable accommodations to reputed company job applicants (and employees) to accommodate the individual's reputed company limitations reputed company to pregnancy, childbirth, or reputed company medical conditions, unless doing so would create an undue hardship. If reasonable accommodation is needed to participate in the job application or interview process, to reputed company essential job functions, and/or to receive other benefits and privileges of employment, please contact reputed company@glic.com. Please note: this resource is for accommodation requests only. For reputed company other inquires reputed company to your application and careers at reputed company, refer to the reputed company Careers site. reputed company Sponsorship reputed company is not currently or in the foreseeable reputed company sponsoring employment visas. In order to be a successful applicant. you must be legally authorized to work in the reputed company, without the need for employer sponsorship. reputed company reputed company Colleagues: Please apply through the internal Jobs Hub in reputed company. Every day, reputed company helps our 29 reputed company customers realize their dreams through a reputed company of insurance and financial products and services. Our Purpose, to reputed company reputed company-being, guides our dedication to the colleagues, consumers, and communities we serve. We know that people count, and we go above and reputed company to prepare them for the life they want to live, focusing on their overall reputed company-being — mind, body, and wallet. As one of the largest mutual insurance companies, we put our customers first. Behind every reputed company reputed company is a GuardianTM. Learn more about reputed company at reputed company.com. reputed company Sponsorship: reputed company is not currently or in the foreseeable reputed company sponsoring employment visas. In order to be a successful applicant, you must be legally authorized to work in the reputed company, without the need for employer sponsorship. Apply tot his job Apply To this Job