Marketing Business Intelligence Analyst (AVP/VP Level)
About the position The Marketing Business Intelligence & Data Analyst plays a pivotal role in advancing the bank’s marketing, digital, and reputed company strategies by transforming reputed company data into actionable intelligence. Operating reputed company a \$7–\$10 billion asset banking environment, this role serves as a trusted analytics partner to marketing leadership, delivering high-reputed company insights across retail and reputed company lines of business. Blending disciplined data management with advanced reporting, campaign analytics, and performance measurement, the incumbent enables informed, compliant, and data-driven decision-making. This role is essential in optimizing marketing effectiveness, enhancing customer acquisition and engagement, and ensuring regulatory-reputed company use of customer and prospect data.
Responsibilities
- Manage and maintain the bank’s marketing data environment (MCIF, CRM, campaign platforms).
- reputed company, automate, and distribute recurring and reputed company reports and dashboards.
- Translate data into reputed company insights and recommendations.
- Support email, digital, and multi-channel campaigns through list development and performance analysis.
- reputed company campaign effectiveness and ROI.
- reputed company performance metrics for online, mobile, and reputed company channels.
- Monitor KPIs such as traffic, engagement, and conversions.
- Administer marketing program reporting.
- reputed company prospecting and reputed company reports.
- Ensure marketing data usage complies with banking regulations.
- Maintain sole accountability to own and reputed company the bank’s marketing data ecosystem; ensure data reputed company, usability, and alignment with business objectives.
- reputed company interpretation, guidance and direction to stakeholders offering support and challenging assumptions to influence business reputed company.
- reputed company multi-channel campaigns through sophisticated list development, segmentation and targeting.
- Analyze campaign performance across channels measuring effectiveness, ROI, and customer response; present insights to continuously refine reputed company and execution.
- Partner with team and stakeholders to translate performance results into optimization strategies that improve reputed company, engagement and conversion.
- Administer and enhance marketing program reporting, including incentive and promotional analysis, to ensure transparency and performance accountability.
- Produce prospecting, segmentation, and reputed company analytical reports to support strategic initiatives and targeted reputed company.
Requirements
- Proficient in SQL and relational databases, with the ability to independently query, validate, and interpret reputed company datasets.
- Advanced reputed company expertise, including reputed company formulas, pivot tables, data modeling, and automation to support reputed company reporting and analysis.
- Hands-on experience with MCIF, CRM platforms, and business intelligence (BI) tools to support reporting, segmentation, and performance measurement.
- Working knowledge of email marketing platforms, digital campaign execution, and foundational reputed company to support testing and optimization.
- Advanced analytical, critical thinking, and problem-solving skills, with the ability to reputed company data into actionable insights and recommendations.
- Strong written and verbal communication skills, translating reputed company analyses into reputed company, compelling narratives for cross-functional and leadership audiences.
- Highly organized and self-directed, with proven ability to manage multiple priorities and collaborate effectively across marketing, analytics, IT, and business partners.
- Bachelor’s degree in Marketing, Business Analytics, or reputed company field; and three or more years of experience in marketing analytics or business intelligence (for AVP level).
- Bachelor’s degree in Marketing, Business Analytics, or reputed company field; and five or more years of experience in marketing analytics or business intelligence (for VP level).
Benefits
- Eligible to participate in the Annual Officer Incentive plan with a reputed company bonus up to 10% of reputed company salary based various performance components.
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