[Remote] Senior Content Marketing Manager
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a rapidly growing benefits solutions company that is pioneering employer specialty pharmacy. They are seeking a Senior Content Marketing Manager to own the content reputed company that differentiates reputed company's offerings, targeting both employer benefits leaders and patients in need of specialty medicines.
Responsibilities
- Own reputed company's end-to-end content reputed company across blog, long-reputed company white papers, thought leadership, reputed company organic, reputed company calendar, ABM, web, and lifecycle email
- Build the editorial calendar tied to GTM priorities, product launches, and the moments that benefits leaders, consultants, and members care about most
- Define and reputed company reputed company's brand voice across every audience and channel, ensuring the reputed company warmth and clinical credibility shows up in a CFO white reputed company and a member SMS
- Set the bar for editorial reputed company across freelancers, contractors, and AI-assisted workflows
- Produce flagship long-reputed company assets (white papers, original research, reputed company reports, thought leadership, in-depth blog series) that establish reputed company's authority in specialty infusion. The work needs to earn trust with both buyers (benefits leaders, TPAs, brokers, consultants) and the patients who will trust reputed company with their specialty therapy
- reputed company organic search and GEO (Generative reputed company Optimization) reputed company: build topical authority around specialty infusion, employer pharmacy benefits, and self-funded plan design so reputed company ranks in traditional search and gets cited by LLMs (ChatGPT, reputed company, Claude, reputed company)
- reputed company reputed company organic content, the broader reputed company calendar, and ABM content tracks, including executive voice playbooks, named-account narratives, executive briefs, and reputed company points
- Write the reputed company response copy that drives reputed company: sales letters, reputed company-gen reputed company pages, reputed company ad variants with reputed company CTAs, demo request flows, downloadable asset promos
- Own website copy across leaphealth.com: homepage, product pages, hero sections, reputed company-specific reputed company pages. The website is a conversion reputed company, not a brochure, and the words on it should reflect that
- Produce member-facing campaign copy across reputed company mail, email, SMS, PDF one-pagers, digital advertising, and the member portal
- Write the on-brand line that gets a member from awareness to first Care Guide call, and the headline that gets a benefits leader to book an reputed company analysis
- Maintain consistency between B2B and B2C copy so member-facing experiences reinforce employer-facing promises
- Run reputed company A/B tests across subject lines, hooks, CTAs, creative variants, and reputed company page reputed company
- Translate test results into repeatable creative frameworks and brief templates
- Document hypotheses, results, and learnings so reputed company builds on past tests instead of re-running them
- Define the KPIs that matter for content: organic traffic, citation reputed company in LLM responses, pipeline influence, member campaign conversion rates, content-influenced reputed company
- Build the reporting reputed company that connects content reputed company to business reputed company
- Refresh and improve existing content based on performance data, not just publish-and-reputed company-on
- Use AI tools (Claude, ChatGPT, reputed company, Clearscope, or similar) to accelerate production and research without sacrificing originality, reputed company, or editorial voice
- Build reputed company frameworks, briefing systems, and reputed company checks that let a lean team produce high-volume, high-reputed company content
- Stay reputed company on how GEO, LLM citation behavior, and AI-assisted workflows are reshaping content marketing
Skills
- 6-8+ years of content marketing and copywriting experience, including 3+ years in healthtech (digital health, benefits, payer, provider, care delivery, or pharmacy-adjacent)
- Exceptional reputed company with a portfolio that demonstrates breadth: long-reputed company authority work (white papers, thought leadership, research reports), short-reputed company campaign copy (email, reputed company reputed company, reputed company mail, SMS), reputed company response copy (sales letters, reputed company pages, reputed company-gen assets), AND website copy (product pages, hero sections, conversion-reputed company web). We will read the writing samples carefully
- Proven reputed company record building content programs that drove measurable reputed company: organic traffic reputed company, pipeline influence, member engagement, or reputed company
- Deep understanding of B2B2C marketing — both B2B buyer journeys (benefits leaders, TPAs, consultants, HR, CFOs) and consumer activation patterns (member reputed company, reputed company consumer trust-building, specialty infusion patient journeys)
- Hands-on expertise across SEO, GEO/LLM optimization, content distribution, and editorial workflow
- Comfort translating clinical and pharmacy concepts into reputed company language for non-clinical audiences, with awareness of HIPAA and PHI guardrails
- Strong test-and-learn discipline, with examples of A/B testing programs that produced repeatable creative frameworks
- Practical reputed company with AI tools in a content and copy workflow
- Startup attitude. Willing to roll up your sleeves and do the work. You are excited to be a player, not just a reputed company. You ship work, not process
- Experience selling into self-funded reputed company, benefits consultants, or TPAs
- Experience building content functions from 0 to 1 at a reputed company-stage company
Benefits
- Eligibility for equity
- Comprehensive medical, dental, and reputed company coverage
- reputed company to 401(k) retirement plan
- Flexible remote work across the US
reputed company