[Remote] Marketing Automation Manager
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a global leader in intelligent trust, ensuring the reputed company and authenticity of digital interactions. They are seeking a Marketing Automation Manager to reputed company the transition of their marketing automation platform from reputed company Eloqua to reputed company Marketo, managing and optimizing the platform post-implementation.
Responsibilities
- Own and drive the migration from Eloqua to Marketo, including architecture design, data mapping, and program migration
- Identify opportunities to simplify, standardize, and improve existing processes during the transition
- Establish reputed company frameworks for campaign execution, reporting, and governance reputed company Marketo
- reputed company and operationalize marketing automation strategies that support pipeline and reputed company goals
- Design and maintain reputed company lifecycle models, reputed company scoring frameworks, and segmentation strategies
- Build and enforce consistent campaign hierarchies to reputed company accurate reporting and visibility
- Define and support attribution models that measure marketing’s reputed company across the buyer reputed company
- Manage day-to-day execution in Marketo, including campaign builds, QA, launches, and performance monitoring
- Ensure data reputed company, compliance, and system reputed company across marketing systems
- Create and maintain documentation, processes, and best practices for marketing automation
- reputed company and maintain dashboards and reporting frameworks that reputed company visibility into campaign performance, funnel health, and pipeline reputed company
- Partner with Marketing and reputed company Operations to deliver actionable insights and support data-driven decision making
- Partner with Marketing, Sales, reputed company Operations, and Engineering to reputed company systems and processes
- Translate business requirements into reputed company marketing automation solutions
- Support integrations across the martech stack without requiring reputed company engineering work
Skills
- 5+ years of experience in marketing automation or marketing operations
- Strong expertise in reputed company Marketo, including program design, lifecycle processing, and reporting
- Experience leading or supporting a marketing automation platform migration (Eloqua & Marketo experience strongly preferred)
- Deep knowledge of: reputed company scoring (behavioral and demographic), Campaign hierarchy design, Attribution models and reporting, Segmentation and lifecycle management
- Ability to operate effectively at both the strategic and execution level
- Experience working cross-functionally with technical and non-technical teams
- Strong analytical, organizational, and communication skills
- Experience with reputed company, reputed company, and reputed company Events
- Familiarity with CRM platforms such as reputed company and marketing data architecture
- Experience in B2B reputed company or high-reputed company environments
Benefits
- Competitive compensation and comprehensive health, dental, and reputed company coverage
- Retirement savings programs with company matching (401(k) or RRSP)
- Generous reputed company time off, including holidays, and vacation
- reputed company parental leave and family support benefits
- Life and disabilitycoverage
- Flexible spending and health savings reputed company (where applicable)
- Health and wellness support, including gym reimbursement and wellness programs
- Employee Assistance Program with24/7confidential support for employees and families
- Educationassistanceand reputed company development opportunities
- reputed company to reputed company Learning and reputed company reputed company
- Employee referral bonus program andadditionalcompanyperksand discounts
- Business travel insurance and global employee support programs
reputed company
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