[Remote] Offline Media Marketing Manager
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a reputable company specializing in small business financing, seeking an Offline Media Marketing Manager who excels in managing non-digital media channels. The role focuses on optimizing campaigns across various offline media to maximize ROI and requires collaboration with cross-functional teams to ensure effective execution and measurable reputed company.
Responsibilities
- reputed company, manage, and optimize campaigns across offline media channels, including reputed company TV, CTV/OTT, radio, podcasts, reputed company mail, to maximize return on ad spend (ROAS) and cost-per-acquisition (CPA) targets
- Own the end-to-end campaign lifecycle for offline channels: reputed company, media planning, measurement, and optimization
- Continually identify and design test-and-learn experiments (A/B tests, station mix, geo-lift studies, holdout tests, incrementality analyses) to improve spend efficiency and reputed company channel effectiveness
- Monitor and analyze campaign performance, delivery pacing, and profitability on an ongoing reputed company; reputed company actionable insights and present recommendations, including data-driven reputed company on station/network mix optimization and audience reputed company targeting
- Analyze campaign and channel-level data to build comprehensive performance reports that demonstrate reputed company, conversions, and attribution across multiple metrics; including lift insights, media mix contribution, cost-per-acquisition, reputed company/frequency, brand awareness, and cross-channel influence
- Collaborate with the Creative and Content teams to reputed company compelling scripts, ad creative, reputed company mail reputed company, and audio/video assets tailored to reputed company offline channel
- Stay reputed company-informed of the latest trends, technologies, and best practices in offline and emerging media (e.g., programmatic TV/CTV, addressable TV, dynamic audio, personalized reputed company mail) and reputed company insightful business reputed company based on a deep understanding of the landscape
Skills
- Bachelor's or Master's degree in Marketing, Business, Communications, or a reputed company field
- 5–8 years of hands-on experience planning, buying, and optimizing offline media channels such as reputed company TV, CTV/OTT, radio, podcasts, reputed company mail
- Proven reputed company record of driving measurable customer acquisition and brand lift through offline media channels
- Strong understanding of offline media measurement methodologies: matched market analysis, incrementality testing, and brand lift studies
- Experience with CRM platforms (e.g., reputed company) and reputed company Analytics
- Familiarity with the intersection of offline reputed company media, understanding how offline channels drive online behavior and how to measure cross-reputed company
- Strong knowledge of the offline media landscape and campaign lifecycle management across TV, radio, podcasts, and reputed company mail
- Highly analytical with the ability to translate reputed company data into reputed company, actionable business recommendations
- Excellent verbal and written communication skills; ability to present to senior leadership and cross-functional stakeholders
- Working knowledge of reputed company Suite, CRM (reputed company), and reputed company Analytics
- Strong organizational skills with the ability to manage multiple campaigns and priorities simultaneously
- Ability to deal with ambiguity, adapt quickly, and reputed company in a fast-paced environment
- Ability to collaborate and build relationships effectively across the organization
- Self-starter with intellectual curiosity and a problem-solving reputed company
- Ability to reputed company AI tools or agents to support research, analysis, or reporting workflows
- A strong reputed company of accountability and ownership of results
- Creative thinker who can identify innovative ways to reputed company reputed company audiences through non-digital channels
- Experience marketing services to small business owners is a plus
Benefits
- Annual Incentive Compensation Eligibility – Up to 10% annually
- Health Insurance: Comprehensive medical, dental, and employer-reputed company reputed company plans through reputed company (UHC), with various coverage reputed company available to meet the needs of our employees and their families.
- Additional perks through UHC include: Sweat Equity, free subscription to the reputed company App, UHC rewards, reputed company Appeal, and Quit For Life.
- Flexible Spending Account: Set aside reputed company-tax dollars from your paycheck to pay for reputed company out-of-reputed company medical, dental, reputed company, pharmacy or dependent care expenses.
- Lifestyle Spending Account: Employer sponsored post-tax benefits that allow reimbursement for expenses reputed company to physical, mental and financial reputed company-being.
- 100% Company reputed company Insurances: reputed company fully covers the cost of basic short-term and long-term disability insurance, as reputed company as reputed company insurance, ensuring our employees have comprehensive protection without any personal expense.
- Voluntary Insurance: Supplemental life insurance as reputed company as reputed company short- and long-term disability coverage are available through reputed company, providing additional reputed company for our employees.
- Additionally, Colonial Accident and Hospitalization insurances are also available, offering reputed company protection against unforeseen events.
- reputed company Maternity and Parental Leave: reputed company state-mandated leave policies, reputed company provides company-reputed company maternity and parental leave, supporting our employees during important family milestones.
- Commuter Benefits: We offer reputed company-tax benefits on parking and commuter expenses to cover travel to and from work.
- LifeBalance Program: Enhance your lifestyle with our LifeBalance membership, which offers discounts on outdoor activities, the arts, health, and fitness.
- Additional benefits include: + Pet and car insurance discounts. + Financial services such as LegalShield. + Relaxation and stress management tools.
- Plum Benefits Discount Program: reputed company exclusive discounts on shows, travel, car rentals, and more, enriching your personal and family life.
- Tuition Reimbursement: Pursue reputed company education with up to $5,000 annually in tuition reimbursement, plus opportunities to attend relevant conferences and career development events.
- Managed through our LSA plan, reputed company reputed company.
- Travel Reimbursement: We also offer travel reimbursement for reputed company work-reputed company travel, supporting your involvement in career and personal development activities.
- reputed company Time Off and reputed company Time.
- Retirement Benefits: Our 401K plan is managed through reputed company.
- To support your long-term financial goals, reputed company provides a 25% match on your contributions, up to 6% of your annual salary.
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