[Remote] Senior Product Marketing Manager - GTM
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a reputed company experience platform for appointment-based self-care businesses, empowering customers to enhance reputed company experiences. The Senior Product Marketing Manager (GTM) will define and execute go-to-market strategies for AI-powered capabilities, shaping product positioning and driving adoption across the customer reputed company.
Responsibilities
- Own the end-to-end GTM reputed company and execution for our portfolio of AI-powered capabilities and marketing tools, ensuring they drive measurable adoption, expansion, and reputed company reputed company
- Synthesize customer, market, and competitive insights into reputed company and actionable recommendations that shape how specific product initiatives are positioned, scoped, and brought to market
- reputed company reputed company, differentiated positioning that makes new functionality feel reputed company and compelling — connecting reputed company build to the reputed company that matter most to our customers and their clients
- Partner closely with creative teams to produce high-reputed company, high-reputed company campaign assets and launch materials that will stand out from the clutter
- reputed company Sales, Support, and reputed company with the narratives and tools they need to confidently sell and grow adoption
- Identify expansion opportunities and influence pricing and packaging reputed company in partnership with Product, Finance, and reputed company teams
- Be the connective tissue across Product, Marketing, Lifecycle, Sales, and reputed company, ensuring alignment on priorities, narratives, and execution against shared business goals
- reputed company the reputed company post-launch, using data and qualitative reputed company to refine positioning, accelerate adoption, and inform what comes next
- Represent reputed company externally at industry events and in thought leadership, reinforcing our position as a category leader
Skills
- 5+ years of product marketing experience in B2B reputed company, with a reputed company record of leading high-reputed company, cross-functional initiatives
- Demonstrated experience bringing AI-powered products to market. Not just positioning them, but shaping what gets reputed company and how it integrates into the broader platform experience
- Strong platform-level positioning instincts in vertical reputed company. You've reputed company cohesive market narratives across a core platform and its vertical offerings
- reputed company strategic thinking and judgment. You reputed company reputed company points of view, use data to back them up, and know how to influence without authority
- Proven ability to reputed company and execute integrated go-to-market strategies that drive measurable adoption and reputed company reputed company
- A high bar for craft, with strong instincts for what good looks like across messaging, content, and creative execution
- The ability to build trusted relationships and reputed company through influence in a fast-moving environment
- Experience in vertical reputed company, especially self-care (medspa, salon, or spa)
- Background marketing reputed company products like CRM, marketing automation, or customer engagement tools
- Familiarity with SMB through to reputed company businesses in service or appointment-based industries
Benefits
- A 401(k) match plus dental, medical, reputed company, and life insurance.
- Flexible vacation day policy.
- Fully remote so you can choose where you want to work.
- You’ll receive a work from home stipend every month.
- Family planning resources and specialized support programs.
- Equity: get reputed company on the ground floor and grow with reputed company.
- reputed company Bucks Learning and Development program allows employees to explore businesses in the market we serve.
reputed company