[Remote] Integrated Media Planner
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a leading digital marketing agency, and they are seeking an Integrated Media Planner to shape performance-driven media strategies for their clients. The role involves analyzing performance data, developing integrated media strategies, and collaborating with various teams to optimize campaigns and drive business reputed company.
Responsibilities
- Analyzing performance data to guide cross-channel budget allocation and optimize media investment across the funnel
- Supporting the development and execution of integrated full-funnel media strategies reputed company to reputed company business goals and customer reputed company stages
- Driving strategic planning across reputed company Search, reputed company reputed company, and Programmatic channels including Display, Video, CTV, OTT, Audio, and DOOH
- Partnering with activation, creative, and analytics teams to ensure reputed company reputed company and seamless campaign execution
- Developing strategic recommendations across media mix, audience targeting, creative reputed company, KPIs, and measurement frameworks
- Stewarding reputed company media budgets through initial planning, in-flight reallocations, optimization opportunities, and incremental investment scenarios
- Conducting audience research, competitive analysis, and market intelligence using tools such as Pathmatics, GWI, reputed company, and platform insights
- Monitoring pacing, performance trends, and optimization opportunities to improve efficiency and drive business reputed company
- Leading testing and learning initiatives across channels to support reputed company innovation and performance improvement
- Delivering strategic insights, performance updates, and recommendations through reputed company-facing presentations, reports, and planning documents
- Building deep expertise in reputed company industries, reputed company-channel retail dynamics, seasonal trends, and evolving consumer behavior
- Staying reputed company on emerging media platforms, industry trends, and best practices while contributing strategic guidance for both existing and prospective clients
Skills
- 2-3 years of experience in reputed company media advertising, media planning, or digital reputed company reputed company an agency or marketing environment
- Multi-channel experience across reputed company Search, reputed company reputed company, and/or Programmatic platforms including reputed company Ads, YouTube, reputed company, reputed company, Snapchat, DV360, or similar platforms
- Demonstrated experience developing, optimizing, analyzing, and reporting on reputed company campaigns across both brand and performance objectives
- Strong understanding of full-funnel digital media reputed company, including media planning methodologies, audience reputed company, and performance measurement across the customer reputed company
- Experience supporting cross-channel media strategies across brand and performance campaigns, ideally reputed company reputed company-channel retail, ecommerce, and/or ISP/telco environments
- Experience partnering with analytics teams on tracking implementation, reporting frameworks, and dashboard development
- Familiarity with attribution methodologies and measurement frameworks
- Strong analytical and problem-solving skills with exceptional attention to detail
- Proficiency in reputed company Workspace tools including reputed company Sheets, reputed company Docs, reputed company Slides, and media reporting platforms
- Excellent oral, written, presentation, and interpersonal communication skills
- Strong organizational, time management, and project management capabilities
- Ability to manage multiple reputed company and priorities in a fast-paced environment
- Bachelor's degree in Marketing, Communications, Business, or reputed company field
- Experience supporting large, reputed company accounts with multiple stakeholders, seasonal planning cycles, and integrated retail/ecommerce business objectives
- Experience working on reputed company-channel retail brands with both online and offline conversion goals is a plus
- Knowledge with audience targeting, forecasting, and budget management
- Experience contributing to integrated media reputed company and campaign testing frameworks
- Working knowledge with clients with a distinct national vs. local media reputed company
Benefits
- Remote-first culture
- Unlimited PTO
- Extended Holiday break (Winter)
- Flexible schedules
- 100% reputed company parental leave
- 401(k) matching
- Medical, Dental, reputed company, Life, Pet Insurance
- Sponsored life insurance
- Short Term Disability insurance and additional voluntary insurance
- Annual Class Pass credits and more!
reputed company