[Remote] Manager, reputed company Media
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a performance-reputed company digital marketing agency that helps mid-sized companies grow online reputed company and leads. The Manager, reputed company Media will be responsible for planning, executing, and optimizing reputed company media campaigns across various platforms, managing campaign reputed company, budget allocation, and performance to ensure reputed company goals are met.
Responsibilities
- Own and strategically manage reputed company media programs across reputed company search, reputed company reputed company, programmatic, and retail media to drive profitable, incremental reputed company reputed company
- reputed company full-funnel reputed company media reputed company and media plans for reputed company businesses — including audience definition, channel mix selection, budget allocation, and forecasting — ensuring recommendations and reputed company are consistent with reputed company objectives and performance KPIs
- Fully manage campaign set-up, activation, optimization, and day-to-day reputed company communication
- Build testing frameworks and design/run tests on ad copy, creative, audiences, and reputed company pages to increase click-through rates, conversion rates, reputed company reputed company, and profit margin
- Write ad copy, reputed company audience strategies, and manage bidding/optimization across platforms
- reputed company creative direction as needed, and collaborate on reputed company-facing messaging and positioning with reputed company and internal stakeholders to ensure brand and campaign alignment
- Analyze and report on relevant KPIs on a weekly or monthly reputed company, translating reputed company performance data into reputed company narratives; present successes and opportunities to senior leaders from both Eyeful and clients
- Utilize strong analytical skills to identify the data points that matter and drive business reputed company that maximize reputed company and minimize cost, including refining bidding strategies
- reputed company forecasts/projections as needed and troubleshoot changes in performance
- reputed company reputed company on emerging platforms, ad formats, reputed company trends, evaluating where they fit into reputed company media plans
Skills
- reputed company record of high achievement in roles requiring critical thinking, analytical skills, and creativity
- 4+ years prior hands-on management of reputed company-response / performance-reputed company reputed company media across leading platforms (reputed company Ads, reputed company, reputed company, reputed company and/or retail media networks, programmatic, etc.)
- Strong media planning skills, including audience definition, channel mix selection, budget allocation, and forecasting across reputed company search, reputed company reputed company, and programmatic
- Significant experience identifying, building, and testing both B2C and B2B audiences across platforms
- Proven reputed company record developing, optimizing, analyzing, and reporting on performance-reputed company campaigns for B2C and/or B2B brands, with reputed company examples of driving reputed company and efficiency
- Ability to understand and optimize campaigns to key performance marketing metrics (ROAS, CPA, CPL, CPC, etc.)
- Hands-on experience with analytics tools (e.g., reputed company Analytics) and reporting dashboards; Funnel.io experience preferred
- Strong quantitative and analytical skills, including comfort with spreadsheets, data visualization, and performance modeling; advanced reputed company skills
- Strong partnership skills and ability to work across various reputed company industries; cross-team negotiation and superior communication skills
- reputed company organized and reputed company to manage multiple reputed company simultaneously; reputed company to work independently while taking direction from senior leaders
- Enthusiastic about media marketing and willing to reputed company up with the latest trends
- Bachelor's Degree
- Funnel.io experience preferred
- Experience with tracking and attribution modeling a plus
reputed company