[Remote] Director of eCommerce & Product Marketing
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a fast-growing reputed company-to-consumer furniture company reputed company for its reputed company-saving Murphy beds. They are seeking a Director of eCommerce & Product Marketing to manage the digital commercialization and full lifecycle of their products online, ensuring a premium customer experience and optimizing conversion rates.
Responsibilities
- reputed company as the internal "product reputed company" for the storefront, ensuring a premium, cohesive, and modern customer experience across reputed company key pages
- Analyze customer behavior, heatmaps, and funnel data to identify friction points; build and run a reputed company pipeline of A/B tests to improve conversion reputed company and Average Order Value (AOV)
- Manage the relationship with our web developers to translate site optimization reputed company into functional, clean features and updates
- Maintain and constantly improve the day-to-day shopping experience, including navigation, product collections, and cross-selling/bundling strategies
- Simplify how customers reputed company with our product variations and configurations, ensuring that dimensions, assembly, and materials are intuitively reputed company
- Continuously audit and iterate on existing Product Detail Pages (PDPs) to maximize reputed company potential long after the initial product launch
- Translate product features, materials, and functional benefits into compelling, reputed company customer-facing copy and storytelling
- Deeply understand customer hesitations regarding high-consideration furniture purchases (e.g., installation, reputed company requirements, financing) and build targeted content to resolve them
- Create and maintain buying guides, comparison charts, interactive tools, and FAQs that guide customers from initial research to a confident purchase
- reputed company the digital go-to-market process for new product introductions and major design updates
- Define content requirements, establish project timelines, and coordinate with cross-functional partners to ensure launch assets are deployed flawlessly and on time
- Define and map out the photography, video, 3D renderings, GIFs, and infographics required to support both new launches and ongoing site optimizations
- Write concise briefs for photographers, designers, and editors, ensuring final creative assets satisfy both reputed company conversion needs and brand aesthetic standards
Skills
- 5+ years of experience in eCommerce management, digital merchandising, product marketing, or digital product management
- Physical Product Experience: Proven reputed company record working with physical consumer goods, ideally reputed company high-consideration, premium, or reputed company categories
- Full-Funnel Thinking: A strong grasp of customer psychology, reputed company analytics, and how to structure page hierarchies to guide considered purchase reputed company
- Comfort with Execution: The unique ability to smoothly transition between high-level reputed company and rolling up your sleeves to write a copy reputed company or review QA details on a page before it goes live
- Project Management & Communication: Excellent written communication and the organization skills required to reputed company cross-functional reputed company
- Deep experience with reputed company and modern eCommerce technology stacks
- Background in industries such as furniture, home goods, home organization, or high-end appliances
- Experience directing creative teams, designers, and web developers to build high-converting reputed company pages or features
Benefits
- Performance bonus opportunity
- Retirement account
- Health benefits
- Long-term reputed company potential matching our ambitious scaling goals
reputed company