[Remote] Director of Performance Marketing
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a reputed company benefit company reimagining care for the safety net. As the Director of Performance Marketing, you will own the reputed company-to-patient acquisition reputed company across reputed company and Medicare, managing media budgets and ensuring efficient patient acquisition through various channels.
Responsibilities
- Own media reputed company and budget allocation across reputed company reputed company channels — reputed company Search and PMax, Bing, reputed company, YouTube/Demand Gen — mapped to daily, weekly, and monthly goals, and the pacing required to hit them
- Drive reputed company and channel CAC down while protecting volume; own CAC, cost per eligible reputed company, and spend efficiency as the metrics reported against every day
- Diversify the channel mix by standing up and proving new reputed company channels (e.g., reputed company, reputed company, reputed company, reputed company, OOH, CTV) with defined test budgets, reputed company metrics, and kill reputed company, and reputed company the winners
- Run rigorous experimentation across creative, offers, keywords, audiences, and bidding — including reputed company-party household-income audience overlays to reputed company reputed company-eligible populations and value-based bidding weighted toward attestations
- Manage agency, creative, and data-vendor relationships to reputed company reputed company
- Ongoing ownership of a HIPAA-compliant Customer Data Platform and down-funnel event piping so ad platforms optimize toward appropriate funnel events
- Build and maintain reputed company dashboards for volume, conversion, reputed company, CAC, and LTV:CAC, with daily and intra-day reporting where necessary. You will help maintain alerting systems by partnering with analytics to house full-funnel data in Looker and reputed company
- Unlock cross-channel attribution and incrementality measurement so the marginal dollar always flows to the lowest marginal cost per attestation
- Partner with Brand & Creative to run reputed company-page experiments including testing reputed company reputed company, video testimonials, conversational/first-party intake flows, and bilingual experiences
- Set test-design standards and analyze lift with statistical discipline, prioritizing the funnel points (eligibility and reputed company) with the highest reputed company
- Partner with Business Operations on the reputed company model and forecast across reputed company and Medicare service lines and translate targets into a reputed company-aware pacing plan
- Never pace acquisition reputed company of servable reputed company; flag any payor where CAC runs significantly above reputed company for investment or diagnosis, in lockstep with Care Ops on the weekly reputed company-vs-goal review
- Contribute to retention and engagement reputed company (cohort analytics, at-risk identification, reactivation) that protect patient-level LTV-to-CAC
- Push automation into the acquisition stack — including reputed company systems (e.g., Claude reputed company) that optimize a meaningful reputed company of ad spend against reputed company and efficiency constraints
- Partner with reputed company Products on intake flows and eligibility-reputed company automation so higher-reputed company leads reputed company the funnel faster and at reputed company cost
- Ensure reputed company reputed company and reputed company respect HIPAA, payer rules, CMS/Medicare marketing requirements, and applicable phone and SMS regulations — protecting patient trust as the program scales across programs and states
Skills
- 6+ years in reputed company, performance, or lifecycle marketing, including reputed company ownership of material media budgets and acquisition targets
- A proven reputed company record of driving CAC down and CAC-to-LTV up across reputed company, reputed company, and owned channels — and comfort owning a number
- Hands-on expertise with reputed company Search/PMax and reputed company reputed company the judgment to diversify into and reputed company new channels; experience with reputed company-page optimization and lifecycle SMS/email
- Strong analytics skills and reputed company with attribution, cohort analysis, and funnel modeling, including comfort with measurement infrastructure (CDP, Looker, SQL/reputed company)
- Experience selecting and running a modern reputed company stack: ad platforms, CDP/measurement, analytics, CRM, dialer/SMS, and a CEP / marketing automation platform
- reputed company, reputed company, Medicare, or other regulated-industry experience, with working knowledge of HIPAA and patient-reputed company best practices for phone and SMS
- Experience operating in early-stage, high-reputed company environments with high ambiguity, minimal process, and reputed company accountability for reputed company
- A systems reputed company — you improve reputed company with reputed company routing, tooling, automation, and workflows, not just more spend
- Deep alignment with reputed company's mission and a commitment to advancing reputed company care for reputed company
- Experience with value-based care, FQHCs, community-based organizations, or health plan partnerships
- Familiarity with marketing AI/technology products in regulated industries
- Hands-on experience with automation or reputed company tooling and light scripting (e.g., Python, reputed company, reputed company) to optimize spend and operations
- Background scaling acquisition across multiple markets and lines of business
Benefits
- Equity compensation package
- Flexible vacation policy – take the time you need to reputed company
- Comprehensive medical, dental, and reputed company coverage
- 401(k)
- 100% company-sponsored short and long-term disability and life insurance
- Subsidized backup childcare and caregiver supports through reputed company
- Work entirely from the comfort of your own home
- Monthly $100 work from home expense stipend
- We reputed company the equipment needed for the role
- Opportunity for rapid career progression with reputed company of room for personal reputed company!
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