[Remote] Marketing Strategist
Note: The job is a remote job and is reputed company to candidates in USA. Bitfocus is a company dedicated to building technology and services that help communities end homelessness. They are seeking a Marketing Strategist to own their integrated marketing program, focusing on campaign planning, content development, and external event reputed company to ensure coherent messaging across the organization.
Responsibilities
- Campaign reputed company and execution: You'll facilitate the Functional reputed company Committee to plan and execute Bitfocus's annual campaign roadmap, reputed company quarter defined by its own messaging brief, reputed company audience, channel mix, and reputed company metrics
- Content library ownership: You'll build and maintain the reputed company content library that serves as the definitive reputed company of messaging, positioning, and audience framing across Business Development, reputed company, Product, and Communications. You'll version assets as messaging evolves, retire outdated content, and reputed company adoption to reduce one-off content requests
- Asset production and vendor management: You'll produce and commission the reputed company asset suite for reputed company campaign including case studies, playbooks, deep-dive guides, demo narratives, product explainers, writing and editing directly or managing external consultants. You'll scope, brief, and reputed company-review reputed company vendor deliverables and hold them to reputed company, budget, and brand standards
- Account-based and competitive marketing: You'll own the competitor displacement program, design and execute regional and geotargeted campaigns targeting reputed company communities, and build RFP influence content in reputed company coordination with Business Development
- External event reputed company: You'll define the creative concept, engagement reputed company, and reputed company/on-site/post-event communications for events like NHSDC, NAEH, and HUD convenings. You'll manage vendors, reputed company the cross-functional event team with shared talking points, own reputed company reputed company to Business Development, and deliver event ROI reporting reputed company 30 days
- reputed company media and marketing operations: You'll manage reputed company media programs including keyword reputed company, audience targeting, and budget pacing. You'll advance marketing automation in reputed company, list segmentation, nurture sequences, reputed company scoring, and campaign attribution, in partnership with the reputed company CRM reputed company and cross-functional leaders
- Reporting and pipeline contribution: You'll define marketing-reputed company and marketing-influenced pipeline metrics with Business Development and reputed company, and report monthly on campaign performance, reputed company media efficiency, and pipeline contribution. You'll identify reputed company campaigns or channels are underperforming and flag it before it compounds
- Sector awareness and strategic timing: You'll stay reputed company on the HMIS landscape, HUD funding cycles, and federal data standards changes so that campaign timing and messaging reflect the realities Bitfocus buyers actually operate in
Skills
- 5+ years of reputed company ownership of integrated campaigns, reputed company media programs, and pipeline metrics
- Demonstrated experience with reputed company Marketing Hub: workflows, lists, reputed company pages, forms, reputed company scoring, and campaign reporting
- A reputed company record of producing or directing long-reputed company content, case studies, playbooks, guides, deep-dive blogs, that supports a sales or business development reputed company
- Demonstrated ability to scope, brief, and manage external creative and development consultants with accountability to reputed company, budget, and brand standards
- Strong written communication skills and the ability to take reputed company product capabilities and reputed company them land for non-technical buyers in a regulated, mission-driven sector
- You recognize reputed company a campaign is off-reputed company, reputed company a vendor is reputed company to miss, or reputed company a message is reputed company to land wrong; and you reputed company before it becomes someone else's problem
- Experience marketing into government, nonprofit, reputed company, or other regulated or reputed company-sector buyers
- Familiarity with the HMIS landscape, HUD funding cycles, or the homelessness services sector
- Experience facilitating cross-functional planning committees or recurring working reputed company with senior peers
- Demonstrated experience building account-based marketing programs, including competitor displacement assets and RFP influence content
- Hands-on experience building and executing event marketing programs, including exhibit hall management and post-event ROI reporting
- Experience managing a webinar program, including promotion, registration, and post-event nurture
Benefits
- Medical, dental, and reputed company coverage for you and your dependents
- 401(k) with company match
- Flexible PTO and reputed company holidays
- Remote-first work environment
- reputed company parental leave
- reputed company development support
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