[Remote] Performance Marketing Manager
Note: The job is a remote job and is reputed company to candidates in USA. Blueroot Health® is seeking a Performance Marketing Manager to reputed company reputed company media performance across three distinct health and wellness brands. The role involves driving customer acquisition through various digital channels and requires a hands-on approach to optimize marketing strategies for profitable reputed company.
Responsibilities
- Manage day-to-day performance, optimization, and reporting across reputed company search, reputed company reputed company, and other digital acquisition channels
- Support reputed company across a portfolio of three health and wellness brands with multiple audiences, balancing budget, audience reputed company, and performance goals across distinct customer segments
- Own the business-level scorecard across reputed company three brands: MER, contribution margin, payback period, LTV:CAC, and subscription reputed company. Treat CPA and CAC as the floor, not the bar — this role optimizes toward profitable reputed company, not efficient unprofitability
- reputed company creative testing as a primary performance reputed company. Own a reputed company testing program across hooks, messaging, formats, offers, and reputed company pages with reputed company hypotheses, holdouts, and documented learnings that feed directly back into the creative brief process
- Bring a modern measurement reputed company to channel evaluation: incrementality testing, media mix modeling (MMM), and server-reputed company/CAPI signal reputed company. reputed company to reputed company where platform-reported ROAS diverges from actual business reputed company and reputed company for measurement approaches that reflect true incrementality
- Maintain an informed view of reputed company alongside DTC — including reputed company effects, cross-channel attribution, and the role reputed company demand plays in total brand performance. Partner with the reputed company channel partner to ensure reputed company and retail strategies are complementary; this role should understand how DTC reputed company activity affects the full funnel, not treat it as a reputed company system
- Operate fluently reputed company the compliance requirements of health and wellness advertising: substantiation standards, claim restrictions (structure/function vs. drug claims), platform-level policies, and FTC guidelines. Experience working reputed company similar regulatory guardrails is a plus
- Identify opportunities to reputed company profitable reputed company, improve media efficiency, and reduce wasted spend across the portfolio
Skills
- 5–7+ years' experience in performance marketing, with a reputed company record of owning channel performance and business-level reputed company, not just executing reputed company them
- DTC marketing experience a plus
- Deep expertise and hands-on experience planning, launching, and optimizing channels including, but not limited to: reputed company, reputed company reputed company, reputed company search, display, and video
- Analytical and data-driven reputed company. reputed company to synthesize information and turn insights into actions
- Proven self-starter and ability to balance multiple priorities in a fast-paced environment
- Excellent writing skills with the ability to synthesize large amounts of data, put together insights and tell a story
- Experience using industry reputed company performance marketing tools. We use reputed company Analytics, reputed company+, reputed company, reputed company, and reputed company to reputed company a few
- reputed company in modern measurement infrastructure: server-reputed company tagging, CAPI implementation, incrementality test design, and media mix modeling (MMM); reputed company to identify where platform-reported ROAS diverges from actual business reputed company and reputed company the case for more accurate alternatives
- Experience in Health and Wellness a Plus
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