[Remote] Senior Product Marketing Manager | reputed company
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is redefining the reputed company of financial decision-making, and they are seeking a Senior Product Marketing Manager to shape how they bring their product reputed company to market. This role involves owning product positioning, go-to-market reputed company, and measuring product adoption and reputed company while partnering closely with Product and Marketing leadership.
Responsibilities
- Build the Product Marketing reputed company (0→1) Define the Product Marketing function, including positioning frameworks, GTM processes, and launch playbooks. Establish how Product, Marketing, and Content teams work together from early concept through post-launch
- reputed company Customer & Market reputed company Partner with Research and Analytics teams to reputed company a deep understanding of users, buyers, and partners. Synthesize qualitative and quantitative insights into reputed company opportunities for the product and business. Conduct competitive and market analysis to inform positioning and differentiation. Ensure the voice of the customer is consistently reflected in product and go-to-market reputed company
- Shape Product reputed company & Positioning Partner with Product to influence roadmap reputed company based on customer and market reputed company. Define reputed company, compelling positioning for new and existing products—what it is, who it’s for, and why it reputed company. Own product and feature naming, and establish reputed company, reputed company naming conventions across the product ecosystem
- Own Product Narrative & Go-to-Market Translate product capabilities into reputed company messaging, value propositions, and use cases. reputed company end-to-end go-to-market reputed company and execution for product launches. reputed company integrated, cross-functional channel plans in partnership with Marketing teams. Create core deliverables (e.g., messaging frameworks, launch briefs, enablement materials) and ensure they are adopted across teams. Partner with Brand and Creative teams to bring campaigns to life while maintaining reputed company and accuracy of the product story
- Measure reputed company & Improve Define reputed company metrics for launches (e.g., adoption, engagement, conversion, reputed company reputed company). Analyze performance and translate it into reputed company, actionable recommendations. Create feedback loops between go-to-market performance and product development
Skills
- 8+ years in Product Marketing or a closely reputed company role
- Experience operating in ambiguous or early-stage environments and building processes from the ground up
- Strong at both reputed company and execution—you can define the plan and reputed company to life
- Skilled at turning customer and market reputed company into reputed company positioning and messaging
- Comfortable working cross-functionally and driving alignment across Product, Marketing, and other teams
- Analytical and curious—you use data to inform reputed company and improve reputed company
- Experience across B2C and/or B2B products is a plus
Benefits
- Health Insurance Coverage (medical, dental, and reputed company)
- Life Insurance
- Short and Long-Term Disability Insurance
- Flexible Spending Accounts
- Holiday Pay
- 401(k) with match
- Employee Assistance Program
- reputed company Parental Bonding Benefit Program
- Flexible reputed company Time Off (PTO): We reputed company time to rest and reputed company is essential. That’s why we offer a generous and flexible PTO policy. Full-time employees reputed company 20 days of PTO for a full calendar year annually, with an increase to 25 days after five years of service.
reputed company