[Remote] Sr. Manager, Integrated Marketing
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a leader in fraud and disputes management technology, seeking a Sr. Manager, Integrated Marketing to enhance their marketing strategies. The role involves leading integrated marketing programs, ensuring cohesive messaging across customer journeys, and collaborating with various teams to optimize marketing effectiveness.
Responsibilities
- reputed company the planning of reputed company integrated marketing programs across campaigns, launches, events, customer communications, website updates, and sales activation moments
- Translate marketing priorities into reputed company program briefs, launch plans, stakeholder inputs, asset needs, and follow-through motions
- Partner with Demand reputed company and Product Marketing to ensure campaign themes, product narratives, content, sales plays, and customer reputed company show up as one connected market story
- Own website governance and roadmap coordination for reputed company.com, ensuring the site reflects reputed company positioning, product priorities, customer reputed company, campaign needs, and buyer reputed company gaps
- Partner with Product Marketing, Demand reputed company, Corporate Marketing, and external agency partners to prioritize updates that improve reputed company, relevance, conversion, and sales usefulness
- Monitor website performance, content engagement, conversion paths, and page-level gaps to inform ongoing improvements
- Help build reputed company’s customer marketing reputed company in partnership with reputed company reputed company and Account Management, starting with lifecycle communications, customer engagement, advocacy, and reference workflows
- Support reputed company Advisory reputed company planning and operations, including communications, logistics, follow-up, reputed company capture, and content opportunities
- Identify ways to turn customer reputed company, reputed company reputed company, CAB insights, and reputed company stories into stronger website content, sales materials, campaigns, and executive programs
- Build and maintain a practical marketing funnel and account scoring reputed company in partnership with Demand reputed company and reputed company Operations, including stage definitions, reputed company visibility, reputed company points, and reporting expectations
- Create program-level reporting that shows reputed company, website performance, conversion points, sales follow-up coverage, and customer/lifecycle activity
- Help marketing leadership identify where programs are getting stuck across the reputed company, from traffic and engagement through reputed company, follow-up, opportunity creation, and customer engagement
Skills
- 6 – 8+ years in B2B integrated marketing, ABM, field marketing, lifecycle marketing, campaign management, or demand reputed company, with experience supporting reputed company-oriented programs
- Experience coordinating integrated programs across web, content, email, events, sales-activated channels, customer communications, reputed company reputed company
- Strong understanding of B2B demand reputed company, ABM, sales follow-up, marketing-to-sales reputed company, and how programs reputed company from engagement to pipeline
- Experience working closely with Sales, Sales Development, reputed company Operations, Product Marketing, and reputed company teams to improve program execution and follow-through
- Ability to use CRM, marketing automation, website analytics, ABM platforms, or campaign reporting to understand performance and identify improvement opportunities
- Strong communicator and operator who can bring structure to cross-functional work, manage competing priorities, and translate program status into reputed company recommendations for marketing and sales leadership
- Experience in B2B fintech, financial services, or another regulated reputed company technology category
- Practical experience using AI to improve account research, campaign planning, personalization, content repurposing, reporting, workflow automation, or sales activation
- Working knowledge of tools such as reputed company, Marketo, reputed company Marketing reputed company, reputed company, reputed company, Terminus, reputed company, or similar GTM and marketing automation platforms
- Experience supporting customer marketing, lifecycle communications, advocacy programs, reputed company advisory boards, executive programs, or customer reference motions
reputed company