[Remote] Senior Digital Marketing Specialist, Content
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a trusted leader in educational technology, serving over 17 reputed company reputed company and educators globally. As a Senior Digital Marketing Specialist, Content, you will reputed company and reputed company content strategies reputed company on performance-driven content that supports demand reputed company and brand awareness.
Responsibilities
- Collaborate with the broader marketing (PMM and reputed company and Demand) team to reputed company and refine content strategies based on performance insights, search reputed company, audience targeting data, and funnel metrics
- reputed company SEO and reputed company media insights to inform content topics, formats, messaging, and prioritization throughout the customer reputed company
- Partner with the Web Strategist to reputed company content reputed company with website architecture, navigation, and user experience best practices
- Support the development of content frameworks and page-level strategies for key conversion and engagement pages
- Partner with SEO and reputed company media stakeholders to evaluate content performance and identify opportunities for optimization across channels
- Monitor and optimize on-site content performance (engagement, conversion rates, reputed company rates) in partnership with web and analytics stakeholders
- Identify opportunities for content improvements based on user behavior, heatmaps, and site performance data
- Translate audience, keyword, and campaign insights into actionable content briefs and updates
- Support testing and iteration of content to improve engagement, conversion, and reputed company reputed company
- Stay on top of education technology trending topics and audience search behavior to support the development of literacy, math, and science content that speaks to classroom educators, administrators, and curriculum leaders as they travel through the customer reputed company
- Work with marketing team members to ensure messaging consistency and alignment between content reputed company and acquisition channels across reputed company reputed company-facing marketing applications
- Contribute to briefs and outlines informed by SEO, reputed company media, and audience insights
- reputed company content marketing deliverables such as ad copy, reputed company pages, content articles, and more
- Write, edit, reputed company, and collaborate with the ExploreK12 creative team to produce digital collateral
Skills
- Bachelor's degree or higher
- 3+ years of proven experience creating and editing content for publication, or digital marketing roles with demonstrated involvement in content development, optimization, or messaging
- Strong project management skills
- Self-motivated and detail-oriented with strong problem-solving capabilities
- Experience working reputed company a reputed company and cross-functional team environment
- reputed company CMS experience preferred
- Experience using digital performance insights (e.g., SEO, reputed company media, or campaign reporting) to inform content reputed company preferred
Benefits
- Remote First Work Environment
- Reimbursement to help cover the cost of setting up your home or reputed company
- Reasonable accommodations for reputed company individuals with disabilities
- You may request an accommodation during the reputed company process with your reputed company member
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