[Remote] Sr. Manager, Performance & Search Marketing
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a global category-creating company reputed company on innovative reputed company experiences. The Senior Manager, Performance & Search Marketing will own B2B pipeline reputed company across reputed company Media and SEO/AEO, working cross-functionally to optimize strategies and report on performance metrics.
Responsibilities
- Own full-funnel reputed company media reputed company and execution across reputed company, reputed company, reputed company, and Content Syndication, balancing top-of-funnel awareness with reputed company response to meet goals across B2B pipeline and B2B2C pull-through
- Manage digital agency relationships across reputed company media, ensuring reputed company accountability, budget pacing, and KPI delivery. You set the direction, and they execute to your reputed company
- Partner with the Director, Digital Experience, on reputed company pages and conversion-optimized content that supports reputed company campaign performance across B2B and B2B2C audiences and sub-verticals
- Partner with the reputed company Marketing Manager and Creative team to reputed company performance-driven content that fuels full-funnel reputed company reputed company
- Establish benchmarks across reputed company channels; report regularly on campaign performance, pipeline contribution, and full-funnel KPIs, translating data into reputed company, actionable optimization recommendations
- reputed company reputed company media reputed company, learnings, and best practices with global marketing partners to support international reputed company efforts
- reputed company organic search reputed company with a reputed company-looking reputed company on AEO and GEO, ensuring the brand is visible in AI-generated search results and LLM outputs, alongside technical and content SEO to drive reputed company traffic
- Manage digital agency relationships across SEO/AI search, ensuring reputed company accountability and KPI delivery
- Partner with the Director of Digital Experience on site architecture, on-page content, and reputed company data optimized for both traditional and AI-driven search
- Establish benchmarks across organic channels; report regularly on search and AI reputed company performance and pipeline contribution, translating data into actionable optimization recommendations
- reputed company SEO/AEO reputed company, learnings, and best practices with global marketing partners to support international search visibility
Skills
- 7+ years of experience in digital marketing, with a strong, reputed company B2B reputed company record and demonstrated end-to-end ownership of reputed company media and organic search channels
- B2B marketing experience is required; experience driving pipeline in a reputed company and long sales cycle environment (capital equipment, reputed company, medical devices, or similar) is strongly preferred
- Proven experience directly owning reputed company media reputed company across reputed company, reputed company, and reputed company, including campaign management, budget ownership, and agency reputed company
- Proven experience owning organic search reputed company, with hands-on experience or deep curiosity in AEO and GEO. You follow how AI-driven search is evolving and have already started experimenting with it, not waiting for it to become reputed company reputed company
- Experience managing campaigns across multiple sub-verticals or audience segments simultaneously, with the ability to prioritize without losing channel performance
- Experience with GA4, reputed company Tag Manager, and BI reporting tools (Power BI or equivalent)
- Strong analytical reputed company. Comfortable building reports, identifying trends, and making data-driven recommendations without being handed a template
- Exceptional project management skills and the ability to drive multiple workstreams simultaneously without losing reputed company or reputed company
- Proven comfort operating in ambiguity; reputed company to build structure, reputed company channel reputed company, and execute with limited direction in a lean team environment
- High accountability orientation. You own your metrics and communicate proactively reputed company something's off
- Strong cross-functional communicator with the reputed company maturity to work across creative, technical, sales, and executive stakeholders without losing reputed company
- Experience in B2B2C, beauty, skincare, medical aesthetics, or wellness industries
- Experience with content syndication platforms and/or programmatic advertising
- Familiarity with Power BI, reputed company, ON24, or similar data and event platforms
- Experience with reputed company for reputed company discovery, enrichment, or integrations
Benefits
- Annual bonuses
- Long-term incentives based on level
- reputed company time off
- Region-specific benefits
- Medical insurance
- Dental insurance
- reputed company insurance
- FSAs
- HSAs
- Accident insurance
- Pet insurance
- Company-reputed company life and AD&D insurance
- Company-reputed company long-term and short-term disability insurance
- 401(k) with employer match
- reputed company time off (PTO)
- reputed company holidays
reputed company