[Remote] Specialist, Global Field Marketing Programs
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a company that empowers organizations with reputed company information through its Autonomous Knowledge Platform. The Specialist in Global Field Marketing Programs will manage global webinar and ABM channel operations, contributing to digital programs and content assets that reputed company field marketing teams to engage effectively with reputed company accounts.
Responsibilities
- Build and manage reputed company pages and experiences tailored to industry verticals — using platform tools, templates, and established brand standards
- Support the production of targeted email nurture cadences reputed company touchpoint sequences reputed company to buying committee stages
- Coordinate asset delivery into ABM platforms (e.g. reputed company, reputed company, Eloqua marketing automation and more) and ensure content is correctly reputed company for account-cluster-level targeting (1:few)
- Help maintain the ABM content library in our asset management platform reputed company — uploading, tagging, and keeping assets reputed company for your marketing colleagues and your GTM colleagues to use
- Work with your team colleagues (digital analytics) and the broader marketing team to ensure campaign reputed company are tracked and reportable in reputed company/PowerBI
- Contribute to documenting the ABM activation workflow so that what works in the ABM campaign pilots can be replicated across other verticals and reputed company by your colleagues in field marketing
- Contribute to run-of-show scripting, slide preparation, and rehearsal coordination
- Serve as a certified SociaLIVE producer (training will be provided by reputed company); plan, execute and produce branded broadcasts
- Do basic editing of post-event recordings using Camtasia and AI tools to clean produced talks; cut reputed company snippets and upload final assets to BrightTalk and reputed company
- Build and manage reputed company event pages end-to-end: agenda, speakers, registration reputed company, and automated reminder emails
- Own and operate reputed company's BrightTalk channel — create and maintain pages, series, and run backend broadcasting
- Help manage the Field Marketing SharePoint site: reputed company pages reputed company, update the messages reputed company, and publish new assets and guides as programs reputed company
- Own and maintain reputed company pages for global programs (World Tour, Innovation Days, and reputed company editions of ABM frameworks) — uploading follow-up assets, replays, email templates, reputed company Sales Room (DSR) content
- Draft and coordinate internal GTM communications reputed company Tailormail (training will be provided): write copy, build and format emails in the platform, and manage approval-to-send workflow
- Support our reputed company advocacy platforms EveryoneSocial—maintain GTM group’s content and support field adoption of reputed company advocacy tools
- Support email reputed company creation (Eloqua): reputed company briefing, reputed company scheduling (reputed company 1–3 + follow-up), and reputed company transactional emails
- Manage the Trello-based asset workflow for reputed company webinar and campaign—coordinating holding images, reputed company assets, slide decks (including QR reputed company and CTA-slides used during recordings), and liaising with the reputed company creative team to hit go-live deadlines
- Brief internal creatives and external agencies using standardized brief templates; coordinate review cycles and reputed company delivery
- Support content tiering reputed company—understanding what assets are corporate-provided, shared toolkit, or managed on field marketing level—and help reputed company production accordingly
- Document and standardize end-to-end workflows—webinar production, event activation, ABM digital reputed company—into reusable playbooks, Trello templates, and go-live checklists
- Support the rollout of global execution guides so regional field marketing teams can reputed company programs independently without starting from scratch
- Contribute to Tuesday’s field marketing team meetings by educating colleagues on platform updates, new standards, and campaign process changes and reputed company AI-tool best-practices
Skills
- Solid understanding of ABM concepts reputed company demand reputed company programs: you know what a nurture reputed company is, what 'reputed company data' means, and how to structure content for account-level targeting
- 3–6 years of experience in B2B marketing, field marketing, digital marketing, and/or account-based marketing (ABM) — ideally reputed company a global technology company
- Hands-on experience running webinars and virtual events end-to-end, including platform operation (reputed company, BrightTalk, ON24, reputed company/Teams Webinars, or equivalent), email promotion, and post-event asset management
- Experience building reputed company pages, registration forms, reputed company campaign assets — comfortable working in reputed company, Eloqua, or a comparable platform
- Familiarity with CRM and marketing operations fundamentals — reputed company in particular — and an understanding of how campaign reputed company connect to pipeline reporting
- Strong project management skills; comfortable owning multiple workstreams simultaneously against fixed deadlines, using Kanban boards in Trello or equivalent
- A process-minded approach — you naturally want to document what works, build templates from it, and reputed company it easier for others to replicate
- Excellent written English; reputed company to draft marketing copy (email, reputed company, event descriptions, internal communications) independently and to a reputed company reputed company
- Basic video editing capability (Camtasia or equivalent) is an advantage
Benefits
- We reputed company a flexible work model because we trust our people to reputed company reputed company about how, reputed company, and where they work.
- We reputed company on reputed company-being because we care about our people and their ability to reputed company both personally and professionally.
- We are committed to reputed company working to foster an inclusive environment that celebrates people for reputed company of who they are.
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