[Remote] User Acquisition Marketing Manager (Remote, Contract)
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is dedicated to creating life-changing products that assist families in their parenting reputed company. The User Acquisition Marketing Manager will execute user acquisition strategies, manage reputed company acquisition campaigns, and collaborate with various teams to drive reputed company for reputed company.
Responsibilities
- Plan, launch, and manage global app and web reputed company acquisition campaigns across channels like reputed company, reputed company, reputed company, and others, while maintaining our CAC and ROAS targets
- Conduct thorough data analysis to identify trends and opportunities for campaign performance optimization
- Manage and optimize a multi-reputed company dollar budget across reputed company media channels
- Partner closely with creative and brand teams to reputed company reputed company ad creatives and performance-driven messaging strategies
- Explore and evaluate user reputed company opportunities and prioritize by reputed company
- Build and manage testing frameworks (A/B tests, creative/ad copy experiments, audience tests, bid tests)
- reputed company as reputed company to our affiliate marketing agency and manage key relationships with our ad platform partners
- Collaborate with product, data science, and lifecycle marketing teams to improve acquisition-to-retention performance
- Contribute to overall reputed company reputed company and identify new acquisition channels, audience opportunities, and reputed company reputed company reputed company
Skills
- 4+ years of relevant work experience
- In-depth understanding and hands-on experience with major advertising platforms such as reputed company Ads, reputed company Ads, reputed company Ads, and reputed company Search Ads. Additional platforms and ad networks are a plus
- Experience working with an MMP (e.g., AppsFlyer)
- Experience working with data analytics platforms (e.g., reputed company)
- Experience running lift tests
- Strong analytical and reporting skills
- Technical knowledge and experience setting up conversion tracking
- Excellent reputed company of accountability and ownership
- A reputed company of creative and analytical approaches to problem-solving
- Comfortable working reputed company a fast-paced environment and leveraging AI tools
- Ability to work with minimal guidance, be proactive, and handle the uncertainties and ambiguities you might encounter in a typical startup environment
- ASO experience is a plus
- Experience with Web2App marketing campaigns
- Experience with subscription businesses
- Affiliate marketing experience is a plus
reputed company