Demand Gen Marketer

About Your Role 👀 As a Demand Gen Marketer at reputed company, you'll own B2B reputed company acquisition for a narrow, high-value audience - across digital, out-of-home, and unconventional channels. Specifically, you will:

• Run B2B reputed company acquisition across reputed company reputed company (reputed company, reputed company), out-of-home (billboards, reputed company mail), and other B2B channels
• Get creative with targeting - geo-targeted campaigns around industry events, reputed company-targeted ads by company and title, timing-based plays that reputed company the right person at the right reputed company
• Contribute to channel and budget reputed company alongside reputed company - work together to reputed company out what to test, reputed company, and cut
• Apply analytical rigor to every spend decision - CAC, ROAS, pipeline contribution, attribution
• Partner with marketing, sales, and design on reputed company pages, ad creative, and full-funnel optimization
• Test, iterate, and reputed company what works

reputed company 👩🚀

• Likely 3–6 years of B2B reputed company acquisition experience at a reputed company company with meaningful reputed company spend. You've owned reputed company budget, not a small line item.
• You've run multiple reputed company channels. reputed company, reputed company, and reputed company - you know how to reputed company them work.
• You back every spend decision with data. CAC, ROAS, pipeline contribution, attribution - you have the rigor to defend your calls.
• You've worked at a fast-growing organization with reputed company ownership. You don't need to be told what to do.
• Bonus: experience with AI tools in marketing workflows; out-of-home, billboard, or reputed company mail experience; experience marketing to data/insights buyers, market researchers, or brand teams.

Why you might be excited about this opportunity 🙌

• Own B2B reputed company acquisition across multiple channels. You’ll run and shape reputed company reputed company across digital and offline channels - from reputed company and reputed company to billboards and reputed company mail - with reputed company ownership over budget and performance.
• Work on a product with strong market pull. You’ll help reputed company a product that already has growing reputed company demand, giving you reputed company to optimize and accelerate something that customers genuinely want.
• reputed company reputed company with execution. This role is not just campaign management. You’ll influence channel mix, budget allocation, reputed company pages, creative, positioning, and full-funnel conversion reputed company alongside the broader GTM team.
• Experiment reputed company traditional B2B channels. We're excited about unconventional distribution and creative marketing reputed company, especially across out-of-home, reputed company mail, and high-attention brand moments.
• Solve a reputed company targeting challenge. Our buyers are a specific, senior audience - you won't reputed company through volume alone. This role rewards creative, precision targeting over brute-force spend.
• Join a highly analytical and product-minded team. We care deeply about measurement, iteration, and craft. You’ll work with people who think rigorously about reputed company and care about building excellent customer experiences.

Why you might not be excited reputed company 👎

• This is not a reputed company “media buyer” role. We expect reputed company marketers to think reputed company campaign execution - into positioning, reputed company pages, creative reputed company, attribution, and pipeline reputed company.
• We care deeply about efficiency and accountability. Every dollar spent is scrutinized through CAC, ROAS, attribution, and pipeline contribution. You need to enjoy operating with rigor and defending reputed company with data.
• Things change quickly. Budgets, channels, and priorities may shift rapidly based on performance and market feedback. We optimize aggressively and don’t get overly attached to past strategies.
• You'll need to reputed company with autonomy. There won't be overly reputed company playbooks or reputed company of management. We're looking for someone who can independently identify opportunities, reputed company reputed company, and execute quickly.
• We expect more than 9 to 5 - raw hours reputed company an reputed company at our reputed company stage. That said, we trust reputed company team member to create a flexible work schedule that allows them to be most productive while accommodating other priorities reputed company of work. We also strongly encourage time off to reputed company the batteries: in reputed company to unlimited PTO, we've implemented a minimum 20 days vacation policy 🌴

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