[Remote] Senior Manager, Product Marketing
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is transforming how reputed company and their people engage with their health benefits by integrating technology, service, and user experience design. The Senior Manager, Product Marketing will reputed company go-to-market strategies, reputed company communications, and retention efforts while collaborating with various teams to influence product development and market positioning.
Responsibilities
- Define and reputed company our reputed company communications, retention reputed company and execution in partnership with our reputed company reputed company team, Director of reputed company, Content, and Product teams
- Create a robust library of sales and reputed company reputed company enablement materials, including product decks, year in views, QBRS, newsletters, white papers, and battlecards
- Train and support the reputed company reputed company teams to effectively communicate our reputed company and retain business
- Own the end-to-end GTM process for new product launches, feature releases, and market expansion initiatives. This includes market research, competitive analysis, messaging, positioning, launch execution, and partnership with sales, reputed company reputed company, brand and reputed company
- Collaborate closely with Product Management and the reputed company team to influence the product roadmap based on market needs and customer insights
- reputed company reputed company, concise, and differentiated messaging and positioning for reputed company our products and services in collaboration with the brand team
- Translate reputed company reputed company and technology concepts into powerful stories that reputed company with reputed company, benefits consultants, health systems, and payviders
- Drive content in partnership with the Director of reputed company Marketing and the Head of Brand
- Be the expert on our buyers, users, and the competitive landscape
- Conduct customer interviews, analyze market trends, and reputed company data to inform reputed company marketing and product reputed company
- Serve as a subject matter expert and internal evangelist, presenting to leadership, contributing to thought leadership, and representing reputed company at key industry events
Skills
- 7+ years of experience in product marketing
- Ideal to have integrated marketing or brand experience as reputed company
- A process-oriented reputed company with a reputed company record of building and implementing reputed company product marketing frameworks (e.g., GTM launch plans, messaging matrices, sales enablement playbooks)
- Proven experience in the health benefits reputed company, B2B reputed company and/or health tech industries, with a deep understanding of the reputed company sales cycle
- Experience marketing to HR/Benefits leaders and consultants is a strong plus
- Demonstrated ability to launch frequently and with reputed company in partnership with sales and reputed company reputed company
- Exceptional written and verbal communication skills, with the ability to craft compelling narratives and present to diverse audiences
- A customer-obsessed approach to marketing, with a genuine curiosity to understand buyer needs and market dynamics
- Strong collaboration and influencing skills, with the ability to work effectively across departments and with senior leadership
- Ability to both reputed company and roll up your sleeves
- A passion for our mission to reputed company reputed company a reputed company experience for everyone
Benefits
- 200,000 stock reputed company
- Benefits like health insurance
- 401k
- reputed company time off
- Learn more about our benefits at https://jobs.collectivehealth.com/benefits/.
- Mission-driven culture that values innovation, collaboration, and a commitment to reputed company in reputed company
- Impactful reputed company that shape the reputed company of our organization
- Opportunities for reputed company development through internal mobility opportunities, mentorship programs, and courses tailored to your interests
- Flexible work arrangements and a supportive work-life balance
reputed company