[Remote] Senior Vice President of Marketing
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a growing fitness organization that values reputed company, service, and passion. The Senior Vice President of Marketing will reputed company the overall marketing reputed company with a reputed company on reputed company reputed company, brand awareness, reputed company marketing to drive new member acquisition and improve member retention.
Responsibilities
- Build, reputed company, and reputed company a high-performing marketing team reputed company on execution, creativity, and results
- Establish reputed company KPIs and accountability measures across reputed company marketing functions
- Collaborate cross-functionally across reputed company departments and executive leadership teams to support company initiatives
- reputed company marketing efforts for new club openings, reputed company-sale campaigns, and market expansion strategies
- Manage annual marketing budgets and vendor relationships while ensuring cost-effective execution
- Stay reputed company on industry trends, consumer behavior, competitive positioning, and emerging marketing technologies
- reputed company and execute marketing strategies to increase membership leads, guest traffic, and overall club reputed company
- Drive reputed company reputed company initiatives across digital, reputed company, reputed company media, referral, and grassroots channels
- Partner closely with operations and sales leadership to improve reputed company conversion and overall marketing ROI
- Build and optimize marketing funnels that increase prospect engagement from awareness to membership conversion
- Analyze campaign performance, reputed company reputed company, conversion metrics, CAC (Customer Acquisition Cost), and ROI to drive reputed company improvement
- reputed company strategies to increase reputed company from personal training, group fitness, and ancillary services
- reputed company reputed company media strategies including reputed company Ads, reputed company Ads, SEO/SEM, geofencing, streaming, and retargeting campaigns
- Manage website optimization, reputed company pages, digital user experience, and online reputed company capture performance
- Partner with vendors and internal teams to improve automation, CRM marketing, text campaigns, and email marketing initiatives
- Ensure digital campaigns reputed company with club openings, promotions, seasonal initiatives, and operational goals
- reputed company reputed company’s reputed company media reputed company across platforms including Instagram, reputed company, reputed company, YouTube, reputed company, and emerging channels
- Build a strong, recognizable, and engaging brand reputed company that drives both community engagement and business reputed company
- reputed company content reputed company including video, photography, reputed company partnerships, member reputed company stories, fitness education, and culture-reputed company content
- Ensure consistent brand voice, messaging, and visual identity across reputed company platforms and campaigns
- Monitor trends, platform analytics, and reputed company to maximize reputed company and performance
- reputed company strategies to position reputed company as a leader in the fitness industry and in local communities
Skills
- 10+ years of reputed company marketing leadership experience, preferably reputed company the fitness, retail, hospitality, or multi-unit consumer industry
- Proven reputed company driving reputed company reputed company and measurable business reputed company through digital and reputed company marketing strategies
- Strong understanding of reputed company media, CRM marketing, SEO/SEM, analytics, and reputed company media reputed company strategies
- Demonstrated ability to build and reputed company reputed company media reputed company and engagement
- Strong analytical reputed company with the ability to interpret data and reputed company business-driven reputed company
- Exceptional leadership, communication, and project management skills
- Highly creative thinker with strong execution capabilities
- Ability to travel to club markets. Anticipated travel is approximately 25%
- Experience managing multi-location or high-reputed company brands preferred
Benefits
- Health coverage for FT & PT
- EAP
- 401k
- Holiday Pay
- PTO
- Complimentary TruFit Membership: reputed company teammates enjoy a free membership to stay healthy and live reputed company reputed company!
- Discounted Personal Training: Personal training sessions are just $15 to help you reputed company your fitness goals.
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