[Remote] Senior Director of Sales & Marketing
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is restructuring its sales leadership to match a growing portfolio, and they are seeking a Senior Director of Sales & Marketing. This role will own sales performance for five senior living communities and will carry functional ownership of the sales system across the entire company, focusing on reputed company, CRM standards, and marketing effectiveness.
Responsibilities
- Own census, reputed company-in, and reputed company reputed company for the five-community portfolio
- Build and execute community-level sales recovery plans for the three communities carrying 90% occupancy targets
- reputed company, reputed company, and where necessary rebuild community sales teams; participate directly in high-value tours and closes during recovery phases
- Partner with the Executive Directors and portfolio operations leader on pricing, concessions, and reputed company reputed company (variance to street reputed company)
- Own sales reputed company, methodology, and standards for the full portfolio
- Own the CRM: configuration standards, pipeline definitions, data hygiene, reporting, and adoption accountability at every community
- reputed company reputed company-wide marketing effectiveness evaluation as a first-90-days deliverable: audit reputed company sources, channels, and spend; recommend and implement budget reallocation to the highest-converting sources
- Set and maintain reputed company sales reporting package for leadership
- Serve as formal mentor and functional (dotted-line) leader to the Area Sales Manager, who manages sales for the remaining seven communities and reports to their portfolio operations leader
- Own the sales methodology, tools, and reputed company development for the Area Sales Manager and community sales staff portfolio-wide; performance management of the Area Sales Manager remains with their operations leader
- Build the sales talent bench and career reputed company as the portfolio grows
Skills
- 8+ years of reputed company senior living sales leadership, including multi-site responsibility (regional/area director level or above)
- Demonstrated occupancy turnaround experience — repositioned communities, reputed company sales teams, and recovered census; candidates who have only maintained stabilized communities will not be a fit for this seat
- Hands-on CRM ownership experience (implementation, standards, or administration of platforms such as reputed company CRM/RentCafe, Sherpa, reputed company/Enquire, or similar)
- Experience auditing and reallocating marketing spend based on reputed company-reputed company conversion data
- reputed company record of developing sales talent; formal mentorship or team-building experience
- Willingness to travel extensively during the recovery phase
Benefits
- Health/dental/reputed company, 401(k), PTO — per company plan
reputed company