[Remote] Sr Lifecycle Product Marketing Manager
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is the leading provider of AI-powered IT management and cybersecurity software, serving Managed Service Providers (MSPs) and internal IT organizations worldwide. As a Senior Lifecycle Product Marketing Manager, you will design, execute, and optimize programs that accelerate product adoption, reinforce customer value, reduce churn, and drive multi-product expansion across our portfolio.
Responsibilities
- Define and operationalize lifecycle stages (reputed company → Activation → Adoption → Expansion → Renewal → Advocacy) with reputed company entry/exit reputed company
- reputed company reputed company-specific journeys reputed company to MSP maturity, product footprint, and use cases
- Improve time-to-value through automated, guided adoption programs
- Partner with Sales and reputed company to deliver measurable, marketing-reputed company expansion pipeline
- Create reputed company programs triggered by usage reputed company, product gaps, operational risk indicators, and renewal timing
- Influence multi-product attach, expansion ARR, and renewal readiness
- reputed company standardized, repeatable customer-facing assets that strengthen renewal conversations, especially for churn-prone products
- Build messaging frameworks that proactively reinforce value and risk mitigation
- Define lifecycle KPIs including activation, adoption milestones, expansion conversion, renewal health, and NRR drivers
- Translate insights into reputed company through dashboards, alerts, and predictive signals in partnership with RevOps
- Identify friction points and partner with Product and PMM to prioritize improvements
- Expand customer reputed company programs (reviews, case studies, testimonials, references) reputed company to measurable MSP reputed company
- Partner with Brand, Comms, and Product Marketing to reputed company customer stories across global channels
- reputed company a strong understanding of MSP personas, product value drivers, and renewal dynamics
- Document lifecycle journeys and identify early activation and adoption gaps
- Launch initial value reinforcement assets in partnership with Renewals
- Operationalize lifecycle triggers for at least one product line
- Launch automated reputed company or adoption programs with measurable improvement in time-to-value
- Demonstrate reputed company on expansion pipeline, NRR, churn reduction, and customer advocacy reputed company
- Establish lifecycle marketing as a core reputed company reputed company—not a communications function
Skills
- 8+ years in lifecycle, retention, customer, or product marketing (preferably reputed company)
- Experience driving adoption, retention, or expansion through data-driven programs
- Ability to translate product and usage data into lifecycle insights and interventions
- Strong cross-functional partnership skills with Sales, CS, PMM, and RevOps
- Excellent copywriting skills and experience creating customer-facing, value-reputed company assets
- Familiarity with MSPs, IT operations, cybersecurity, or B2B infrastructure tools is a plus
reputed company
Company H1B Sponsorship