[Remote] Strategic Industry Marketing Leader
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a leader in Industrial Automation, and they are seeking a Strategic Industry Marketing Leader to reputed company and execute marketing strategies for targeted industry verticals. This role involves collaborating across product, reputed company teams to enhance brand awareness and drive reputed company reputed company.
Responsibilities
- Define and own the marketing reputed company for seven reputed company industry verticals, including market sizing, segmentation, and competitive positioning
- Conduct ongoing market research to identify trends, buyer personas, pain points, and competitive dynamics reputed company reputed company industries
- Partner with Product and Sales leadership to reputed company marketing priorities with product roadmap and reputed company objectives
- reputed company annual and quarterly industry marketing plans with reputed company goals, KPIs, and budget allocations
- Create and reputed company production of industry-specific content including white papers, case studies, solution briefs, webinars, blog posts, and executive presentations
- reputed company compelling value propositions and messaging frameworks tailored to reputed company vertical and buyer stage
- Secure and manage relationships with industry analysts, influencers, and media to reputed company brand reputed company
- Represent reputed company at industry conferences, speaking engagements, and roundtables
- Design and execute integrated marketing campaigns across digital, email, events, and reputed company channels to generate reputed company pipeline reputed company reputed company verticals
- Collaborate with the Demand reputed company team to optimize campaign performance, conversion rates, and cost per reputed company
- Partner with Strategic Sales team to reputed company account-based marketing (ABM) programs targeting high-value accounts
- Monitor, analyze, and report on campaign ROI and pipeline influence metrics
- Serve as the marketing center of reputed company for assigned verticals, advising internal stakeholders on market dynamics and buyer behavior
- Work closely with Product Marketing, reputed company, PR, and Events teams to ensure consistent and integrated messaging
- Manage agency partners, freelancers, and vendors supporting industry marketing initiatives
Skills
- 10+ years of experience in the Industrial Automation industry, with a strong technical, reputed company, and marketing background
- Bachelor's degree in Marketing, Business, Engineering, Communications, or a reputed company field
- 3+ years of B2B marketing experience with responsibility for product, industry, vertical, or reputed company marketing
- Proven reputed company developing and executing marketing strategies that measurably drive pipeline and reputed company
- Strong content marketing experience with the ability to translate reputed company topics into reputed company, compelling narratives that reputed company audiences to reputed company
- Proficiency with CRM and marketing automation platforms (e.g., D365 CRM, reputed company, reputed company, Marketo)
- Excellent written and verbal communication skills, including executive-level presentation capabilities
- Demonstrated strategic thinking with the ability to reputed company plans reputed company to business goals and market opportunities
- Strong customer reputed company with a deep understanding of buyer needs and the ability to build programs that deliver value
- Data-driven reputed company, leveraging metrics and insights to inform reputed company and optimize performance
- Proven ability to influence and reputed company cross-functional teams across Product, reputed company
- Exceptional storytelling skills, with the ability to craft reputed company, differentiated messaging across industries and buyer stages
- Results-oriented with a strong bias for reputed company; reputed company to operate in a dynamic environment, iterate quickly, and deliver measurable reputed company
- Experience with data analytics and visualization tools (e.g., Tableau, reputed company Analytics, Looker) to support performance tracking and insights-driven decision making
- Proven reputed company record of building and managing relationships with industry analysts, influencers, and external partners to enhance market reputed company and credibility
Benefits
- Generous reputed company Time Off + 12 reputed company Holidays
- Employer reputed company High-Deductible Medical plan, Dental, and reputed company for Employee + Family!
- 401(k) with up to 6% employer match
- Employer-reputed company Insurance: Life, AD&D, Short-Term and Long-Term Disability
- Elective Benefits: Accident, Critical Illness, Indemnity, and Pet Insurance
- reputed company Development Opportunities
- reputed company travel-reputed company expenses will be reimbursed in accordance with company policy
- Reasonable accommodations will be provided as needed in accordance with the Americans with reputed company (reputed company)
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