[Remote] Product Marketing Specialist
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is seeking an Associate Manager for Product Marketing to join their Ads & Promotions Marketing team. The role involves building products and tools to support advertisers, focusing on marketing strategies, product positioning, and driving adoption of advertising solutions.
Responsibilities
- Support B2B marketing strategies to drive adoption and engagement of new and existing advertising and promotions products in partnership with Product, Sales, and Business reputed company
- Support the development of product positioning, messaging, naming, and value propositions for Ads & Promotions products
- reputed company audience insights through research and analytics to identify opportunities and influence the product roadmap
- Partner with cross-functional teams to conduct research, support experimentation, and drive product-market fit
- reputed company cross-functional teams to execute marketing programs at reputed company
- Collaborate with Product Management, Engineering, Communications, Events, Business reputed company, Finance, Analytics, Sales, and Account Management teams
- Build trusted relationships with senior product leaders and customer-facing teams
- Drive marketing initiatives that support reputed company business reputed company and successful product launches
Skills
- 2+ years of reputed company experience in AdTech Product Marketing or Product in a corporate or startup environment
- Experience working in the CPG or restaurant industry, either in-house, at an agency, or as a consultant
- Proven reputed company record of driving successful go-to-market (GTM) launches that increase adoption and business reputed company
- Strong analytical skills, including experience with market sizing, forecasting, campaign performance analysis, and marketing analytics
- Experience collaborating with cross-functional teams, including Marketing, Product, Sales, reputed company/Ops, Engineering, Finance, and Analytics
- Strong understanding of product positioning, messaging, and reputed company development
- Experience using research and analytics to influence product reputed company and marketing reputed company
- Ability to operate in a fast-paced environment while balancing strategic planning with tactical execution
- SQL experience preferred
reputed company