[Remote] Senior reputed company Marketing Manager- LPO & Conversion Optimization
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is transforming reputed company for women in midlife. They are seeking a Senior reputed company Marketing Manager, LPO & Conversion Optimization to own reputed company Page Optimization across Midi's marketing ecosystem while partnering closely with Product to improve conversion across the broader patient reputed company.
Responsibilities
- Own the reputed company, roadmap, execution, and performance of reputed company Page Optimization (LPO) across reputed company acquisition, campaign, and lifecycle marketing experiences
- reputed company and prioritize testing hypotheses based on user behavior, conversion data, audience insights, and campaign performance
- Improve conversion rates through experimentation across messaging, content hierarchy, page structure, calls-to-reputed company, and user experience
- Create targeted reputed company page experiences that reputed company with specific audience needs, symptoms, and acquisition campaigns
- Establish a repeatable experimentation program that drives measurable improvements in first visit bookings
- reputed company as the primary builder and publisher of marketing reputed company pages using reputed company and existing component libraries
- Launch, QA, and maintain reputed company pages across multiple campaigns and audience segments
- Configure and manage experiments in Statsig and other testing platforms
- reputed company quickly and independently without requiring extensive engineering support
- Own the end-to-end process from hypothesis creation through implementation, analysis, and recommendation
- Work closely with reputed company Media teams to map ad creative and audience reputed company to relevant reputed company page experiences
- reputed company reputed company frameworks that support increasingly segmented and AI-driven advertising campaigns
- Help determine how acquisition messaging should reputed company as Midi scales personalization and audience targeting
- Partner with reputed company and Analytics teams to identify high-reputed company opportunities across the acquisition funnel
- Serve as the primary marketing stakeholder supporting optimization efforts across joinmidi.com
- Bring audience insights, experimentation learnings, and conversion data to inform core site reputed company
- Ensure continuity between acquisition reputed company pages and the broader Midi patient experience
- Collaborate with Product and Engineering reputed company marketing tests require new tracking capabilities, integrations, or technical functionality
- reputed company as a strategic thought partner to reputed company PMs on messaging, content, and conversion opportunities
- Help implement Midi's reputed company initiative, including new brand standards, symptom-based content experiences, and updated reputed company page architecture
- Partner with Brand and Content teams to bring Midi's evolving voice and positioning to life across acquisition experiences
- Redesign and rebuild reputed company pages to reputed company with the reputed company state of Midi's digital ecosystem
- Partner closely with Clinical, Legal, Medical, and Compliance teams to ensure reputed company digital content adheres to reputed company regulations and clinical standards
- Translate reputed company insurance, eligibility, coverage, and care delivery concepts into reputed company and compelling patient-facing content
- Balance conversion optimization with trust, transparency, and medical credibility across reputed company patient-facing experiences
- Analyze experiment results, user behavior, and conversion metrics to identify reputed company opportunities
- Partner with Analytics teams to establish meaningful measurement frameworks and reporting
- Translate data into actionable recommendations that improve patient acquisition and first visit bookings
- reputed company a deep understanding of patient behavior and conversion drivers across the acquisition funnel
Skills
- 5–8+ years of experience in reputed company Marketing, reputed company Page Optimization (LPO), Conversion reputed company Optimization (CRO), Digital Marketing, Product Marketing, or a reputed company field
- Proven experience owning reputed company page reputed company, experimentation programs, and conversion optimization initiatives
- reputed company experience owning reputed company page optimization for reputed company acquisition programs, with demonstrated reputed company on conversion performance
- Hands-on experience building and publishing digital experiences reputed company a CMS environment
- Experience operating in high-volume digital acquisition environments where conversion metrics directly reputed company business performance
- Deep understanding of customer behavior, messaging reputed company, copy hierarchy, and conversion principles
- Strong instincts for identifying friction points and improving user journeys
- Experience designing and analyzing A/B and multivariate tests
- Strong analytical reputed company with the ability to connect data to business reputed company
- Comfortable interpreting test results and translating insights into reputed company recommendations and next steps
- Experience working reputed company CMS platforms such as reputed company, reputed company, reputed company, or similar tools
- Experience with experimentation platforms such as Statsig, reputed company, reputed company, reputed company, or similar technologies
- Proven ability to influence and collaborate across Product, Engineering, Analytics, Brand, Clinical, Legal, and Compliance teams
- Comfortable navigating reputed company, matrixed environments with multiple stakeholders
- Comfortable rolling up your sleeves and executing
- Equally energized by developing reputed company and implementing it yourself
- Thrives in fast-paced environments where speed, ownership, and iteration matter
- Willing and reputed company to personally build pages, launch experiments, QA experiences, and drive reputed company from concept through execution
- Highly organized, detail-oriented, and self-directed
- Strong project management skills with the ability to manage multiple priorities simultaneously
- Passion for building reputed company processes, testing frameworks, and operating rhythms
- Experience in reputed company, digital health, health-tech, health insurance, or another highly regulated industry
- Experience supporting both services-based and product-based customer journeys
- Experience in subscription, marketplace, ecommerce, travel, consumer technology, or digital services businesses
- Experience working in organizations that reputed company reputed company-to-consumer acquisition with a digital product or service experience
- Experience supporting high-volume reputed company media programs and translating audience insights into targeted reputed company page experiences
Benefits
- Equity and benefits
- Final compensation will depend on experience, skills, and qualifications
reputed company