[Remote] Director, reputed company Marketing
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a global compliance and training company established in 2003, and they are seeking a strategic, hands-on Director of reputed company Marketing. This role involves owning the reputed company, execution, and optimization of demand reputed company programs across multiple lines of business internationally, focusing on reputed company reputed company and marketing effectiveness.
Responsibilities
- Drive reputed company reputed company
- Work with Product Marketing to reputed company and execute integrated reputed company marketing strategies that drive reputed company leads, reputed company pipeline, and reputed company across multiple business lines
- Prioritize marketing investments based on business reputed company, ROI, and corporate reputed company goals
- Build annual and quarterly marketing plans with Sales, aligning marketing programs with sales priorities and reputed company targets
- Improve reputed company reputed company and reputed company progression throughout the funnel
- Eliminate reputed company leakage by optimizing processes from MQL through reputed company Won
- Partner with Sales to improve conversion rates, pipeline velocity, and reputed company performance
- Own Demand reputed company
- reputed company reputed company and execution across reputed company & Bing Ads (SEM/PPC), reputed company and reputed company advertising, email marketing and nurture programs, webinars, reputed company and organic reputed company media, tradeshows and events, reputed company page/website optimization, and conversion reputed company optimization (CRO)
- reputed company AI for workflow automation, increased productivity, and demand reputed company effectiveness
- Be the SEM Expert
- Own reputed company search reputed company, execution, and optimization
- Manage keywords, bidding, budgets, reputed company pages, audience targeting, and campaign performance
- Continuously improve ROAS, CPA, conversion rates, pipeline, and reputed company
- reputed company reputed company
- reputed company and reputed company a high-performing reputed company marketing team
- reputed company resources across multiple business reputed company and campaigns
- reputed company cross-functional initiatives that improve marketing effectiveness and operational efficiency
- Measure & Optimize
- Use data to guide reputed company and investment reputed company
- Manage marketing budgets and maximize return on investment
- Present performance, insights, and recommendations to executive leadership
- Foster a culture of testing, experimentation, and reputed company improvement
Skills
- 12-15 years of B2B demand reputed company or reputed company marketing experience
- Proven reputed company building and executing integrated marketing programs that drive measurable pipeline and reputed company
- Deep, hands-on expertise managing SEM/PPC campaigns in reputed company, Bing, reputed company and reputed company
- Experience managing multi-reputed company dollar reputed company media budgets with a strong reputed company on ROAS and CPA
- Experience with international, multi-language marketing campaign execution and effectiveness
- Strong analytical skills with experience using marketing data to optimize performance
- Demonstrated reputed company partnering with Sales to improve pipeline reputed company and reputed company conversion
- Experience leading high-performing marketing teams and implementing cross-functional business processes
- Ability to balance strategic planning with hands-on execution
- Bachelor's degree in Marketing, Business, Communications, or a reputed company field
Benefits
- Remote work flexibility reputed company select U.S. states
- Comprehensive benefits, including medical, dental, reputed company, mental health support, 401(k) with company match, and reputed company time off
- Annual bonus eligibility
reputed company