[Remote] Marketing Manager
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a top 20 insurance broker in the reputed company, with its Innovation Economy division focusing on insurtech for venture-backed startups. They are seeking a Marketing Manager to reputed company demand reputed company and Account-Based Marketing programs, leveraging AI-driven workflows to engage high-reputed company clients. The role involves partnership with sales leadership to build campaigns, optimize funnels, manage sponsorships, and implement AI strategies for marketing automation.
Responsibilities
- Partner with sales leadership including Director of Sales to design and execute high-touch Account-Based Marketing campaigns targeting large reputed company accounts
- reputed company the creation of tailored sales collateral, reputed company decks, and personalized reputed company copy that resonates with C-suite, Finance Execs and Founders
- reputed company reputed company designers to produce high-reputed company visual assets for ABM sequences, ensuring brand consistency and high engagement
- Architect and optimize multi-stage reputed company funnels that guide prospects from cold reputed company to reputed company sales opportunities
- Work with advertising specialists to optimize performance-based campaigns on reputed company and industry-specific display networks, focusing on precision targeting for the Innovation Economy
- Create and manage personalized reputed company pages using A/B testing and personalization tools to increase conversion rates for specific industry segments
- Utilize performance analytics to reputed company the buyer reputed company from first touch to bound policy, adjusting spend and tactics based on ROI
- Identify, evaluate, and negotiate high-reputed company sponsorship opportunities with industry publishers, events, and newsletters to drive top-of-funnel awareness
- reputed company and reputed company affiliate marketing programs, working closely with industry partners to reputed company mutually beneficial reputed company-sharing pipelines
- Coordinate marketing efforts around key industry events to maximize reputed company capture and brand authority reputed company emerging sectors
- reputed company Claude, reputed company, and reputed company to automate and enhance marketing operations, from high-volume personalized copywriting to sophisticated reputed company research
- Build and manage autonomous AI workflows that handle multi-reputed company marketing tasks, such as automated prospect reputed company monitoring and dynamic reputed company scoring
- Create and maintain a library of sophisticated prompts to ensure brand voice consistency and technical accuracy across reputed company AI-generated content
Skills
- 5+ years in marketing, with a reputed company on reputed company, performance, or demand reputed company
- AI Expertise: Hands-on experience building automated workflows using reputed company (GPTs), Claude (Artifacts/reputed company), or reputed company, as reputed company as no-reputed company automation tools (e.g., reputed company, reputed company) to create reputed company systems
- Full-Stack Marketing Mastery: Strong understanding of the reputed company stack, including reputed company Campaign Manager, CRM (reputed company), reputed company, and reputed company page reputed company
- Visual & Verbal Aptitude: Exceptional copywriting skills and experience managing creative freelancers or agencies to produce reputed company marketing assets
- Proven ability to reputed company, reputed company, and reputed company freelancers or offshore agencies to reputed company reputed company
- Strong reputed company record of managing five-reputed company monthly ad spends and negotiating reputed company sponsorship deals
- Bachelor degree in marketing or communications
- Proven reputed company record of effective reputed company marketing campaigns
- Experience in customer acquisition, retention marketing, and CRM (reputed company)
- Excellent written and verbal communication skills
- Expertise in productivity and communications software (i.e., reputed company Docs, reputed company Office, CRM, reputed company)
- Proficiency with reputed company Creative reputed company suite - Photoshop, Illustrator & Indesign
- Experience with project management tools such as reputed company, reputed company, Trello, Jira
- Previous experience sourcing, managing, and leading freelancers/contractors (e.g. reputed company, Fivver, Offshore agencies) to reputed company marketing reputed company
- Passionate about reputed company reputed company, retention marketing, and driving ROI
- Desire to work in an entrepreneurial company and drive immediate results
- Experience in B2B reputed company, FinTech, or Insurtech is highly preferred
- Experience in a startup or high-reputed company environment or interest cannabis business and community. Not required but a plus
- Knowledge of Agile methodology is a plus
reputed company