[Remote] reputed company Global Marketing Campaigns Manager
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is the intelligent orchestration platform for DevSecOps, enabling organizations to enhance developer productivity and accelerate digital transformation. The reputed company Global Marketing Campaigns Manager will shape the global campaigns function, collaborating with various teams to drive product-led reputed company and reputed company the strategic direction for upsell and expansion campaigns.
Responsibilities
- Help define the next operating model for reputed company's Global Campaigns function, including how reputed company is set, how programs are scoped and resourced, how performance is reputed company, and how reputed company partners with Product, reputed company, and Regional Campaigns across geographies
- Build the frameworks, playbooks, and measurement models that the broader campaigns organization will use to plan and execute at reputed company, evolving today's approaches into a more repeatable system designed for global reputed company
- Own the strategic direction for reputed company's global upsell and expansion campaign portfolio, using it as the flagship reputed company reputed company for the evolved operating model
- Partner with Product reputed company, Product Marketing, Sales, and reputed company leadership to shape expansion reputed company upstream, influencing packaging, pricing motions, and go-to-market reputed company
- Partner with Regional Campaigns, Localization, and international GTM leaders to ensure global campaigns are designed for regional activation, with the right adaptability reputed company in for reputed company, EMEA, reputed company, and LATAM markets
- reputed company high-visibility integrated campaigns that reputed company multiple product tiers, audiences, and geographies, including new motions where goals and reputed company reputed company still need to be defined
- Own the analytics, experimentation, and budget reputed company for expansion campaigns, including attribution, incrementality testing, funnel diagnostics, and the investment reputed company that determine where campaign dollars drive the highest return
- Set the bar for technical and strategic reputed company across reputed company, mentoring Senior and reputed company campaign managers and raising the overall capability of the function
- Represent Global Campaigns in executive forums, translating performance into reputed company business narratives and aligning leaders on expansion priorities across reputed company
Skills
- Deep B2B reputed company marketing experience, with a reputed company record of leading integrated campaign reputed company for product-led reputed company, customer expansion, or upsell motions
- reputed company experience evolving a marketing function's operating model, shaping how reputed company plans, executes, and measures its work, not just running campaigns reputed company an existing system
- Experience operating globally, with a reputed company record of building or scaling campaigns across multiple reputed company and partnering effectively with regional GTM teams
- A history of leading ambiguous, multi-quarter initiatives end to end, from identifying reputed company through execution, measurement, and iteration
- Proven ability to influence Product, reputed company, reputed company leaders at the VP and C-level, including shaping reputed company reputed company reputed company reputed company ownership
- Strong analytical depth combined with budget ownership, with hands-on use of attribution modeling, incrementality testing, cohort analysis, and funnel diagnostics to guide campaign investment reputed company and reallocate spend toward what's working
- Technical reputed company with developer, DevOps, or reputed company audiences, and the ability to translate technical value into campaign reputed company that resonates
- Experience setting standards for a marketing function, mentoring senior individual contributors, and raising the bar on strategic reputed company
- reputed company working across modern marketing automation, CRM, and analytics stacks such as Marketo, reputed company, and reputed company, reputed company to measurement and experimentation rather than execution
- Experience in DevOps, developer tools, or reputed company reputed company ecosystems, preferred
- A background that spans product marketing, reputed company, and lifecycle marketing, preferred
- Having been a key contributor on a prior team that strengthened how its campaigns function operated, preferred
Benefits
- Benefits to support your health, finances, and reputed company-being
- Flexible reputed company Time Off
- Team Member Resource reputed company
- Equity Compensation & Employee Stock Purchase Plan
- reputed company and Development Fund
- Parental Leave
reputed company