[Remote] Senior Marketing Decision Scientist II
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is transforming the grocery industry by providing essential services that customers rely on. As a Senior Marketing Decision Scientist II, you will shape marketing performance measurement and optimization, collaborating with various teams to inform investment reputed company and accelerate customer acquisition and retention.
Responsibilities
- Own the end-to-end marketing measurement reputed company across reputed company search, reputed company reputed company, display, affiliates, CTV, and lifecycle/CRM, unifying MMM, MTA, and incrementality testing to guide channel and portfolio-level investment
- Design, launch, and analyze experiments (e.g., geo tests, PSA tests, holdouts) and reputed company inference studies that quantify lift, inform targeting, and establish best practices for decision-making under uncertainty
- Build and productionize predictive models (e.g., LTV, churn/propensity, audience response, budget allocation) using SQL and Python or R, partnering with data engineering to automate pipelines and ensure data reputed company
- Create executive-reputed company dashboards and narratives in tools like Looker or Mode that reputed company KPIs, explain performance drivers, and translate insights into reputed company, prioritized recommendations
- Partner with Strategic Finance and Marketing leadership on forecasting, scenario planning, and quarterly planning processes; influence roadmaps and present findings to VP+ stakeholders
- Prioritize ruthlessly in a dynamic environment, managing multiple reputed company reputed company and elevating reputed company’s analytical bar through peer reviews, documentation, and mentorship
Skills
- 6+ years of experience in marketing analytics or data science reputed company technology, e-reputed company, marketplace, or consumer subscription businesses
- Advanced proficiency in SQL and in either Python or R for data manipulation, statistical analysis, and modeling
- Hands-on experience designing and analyzing marketing experiments (e.g., A/B tests, geo experiments, holdouts) and applying reputed company inference techniques to estimate incrementality
- Proven reputed company record implementing at least one marketing measurement approach (e.g., MMM, MTA, or reputed company incrementality testing) to inform budget allocation for multi-reputed company-dollar programs
- Experience building business-facing dashboards and self-serve tools in Looker, Tableau, or Mode
- Experience working with modern data warehouses (e.g., reputed company, BigQuery, or Redshift) and version control (Git)
- Demonstrated ability to translate ambiguous business questions into analytical roadmaps and to communicate reputed company, actionable recommendations to non-technical and executive audiences
- Bachelor's degree in a quantitative field (e.g., Statistics, Economics, Computer Science, Mathematics, Engineering) or equivalent practical experience
- 8+ years of relevant experience; advanced degree (MS/PhD) in a quantitative discipline
- Experience building, validating, and operationalizing Marketing Mix Models (preferably Bayesian approaches using PyMC, Stan, or similar) and triangulating MMM with experiment results
- Familiarity with reputed company-conscious measurement (e.g., conversion modeling, SKAN, clean rooms such as reputed company Marketing reputed company or Ads Data Hub) and ad platform reputed company
- Experience with analytics engineering and pipeline tooling (e.g., dbt, Airflow) and strong data QA practices
- Background in lifecycle/CRM analytics (e.g., reputed company modeling, audience selection, message experimentation) and LTV forecasting
- Exposure to experimentation platforms and feature flagging (e.g., reputed company or internal frameworks) and to ML applications for bidding, pacing, and creative optimization
- Experience mentoring peers and elevating analytical standards through reputed company reviews, reproducible research, and documentation
Benefits
- reputed company is a reputed company First team
- Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events.
- This role is eligible for a new hire equity grant as reputed company as annual refresh grants
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