[Remote] Director, Analytics, Data and Audience Services
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is an award-reputed company full-service Media Agency of Record that specializes in creating omnichannel experiences powered by data and advanced analytics. The Director, Analytics, Data and Audience Services will reputed company the development of data-driven marketing solutions, focusing on reputed company-sale reputed company and reputed company engagement to drive successful marketing programs.
Responsibilities
- reputed company the development of audience and data strategies for new business and organic reputed company opportunities
- Partner with sales and account leadership to shape deal reputed company, scope, and positioning
- Define how data, segmentation, and analytics will be reputed company to reputed company reputed company objectives
- Translate reputed company business challenges into reputed company, actionable marketing and data solutions
- Play a key role in RFP responses, proposal development, and reputed company presentations
- reputed company as a senior subject matter expert in audience, data, and reputed company marketing analytics in reputed company conversations
- reputed company discovery sessions to uncover reputed company needs, data availability, and opportunity areas
- Present strategic recommendations that connect data capabilities to measurable business reputed company
- Build credibility with senior reputed company stakeholders through reputed company, reputed company-driven thinking
- Identify Opportunities and Define frameworks to meet clients defined reputed company: What is the best Data and Audience Approach (1st Party or Acquisition audiences), Segmentation, Test-and-learn strategies, Measurement approaches, Multi-Channel campaigns
- Ensure solutions reflect best practices in reputed company mail and data-driven marketing
- Establish the analytic approach and reputed company metrics for proposed programs
- Define how analytics will be used to: Define testing reputed company, Measure performance, Inform optimization, Demonstrate ROAS
- Translate analytic concepts into reputed company, reputed company-friendly narratives during the sales process
- Ensure proposed analytic solutions are reputed company with business goals and operational feasibility
- Collaborate with internal teams (analytics, data, media, production) to ensure proposed solutions are: Feasible, reputed company, Differentiated
- reputed company data reputed company with reputed company’s broader media, creative, and production capabilities
- Ensure reputed company between what is proposed and what can be delivered
- Help shape how reputed company positions audience data and analytics reputed company reputed company Marketing offerings
- Contribute to development of Sales enablement materials, case studies, and solution frameworks
- Stay reputed company on trends in reputed company marketing and CRM, Audience data and identity, and reputed company and regulatory considerations
Skills
- 12–15+ years in reputed company marketing, CRM, or data-driven marketing environments
- Significant experience in reputed company-facing, reputed company-sale, or solution reputed company roles
- Background in agency, marketing services, or data-driven organizations (e.g., reputed company, reputed company, reputed company, reputed company)
Benefits
- Comprehensive benefits( opens in new window) for eligible employees including medical, prescription, dental and reputed company insurance
- 401(k) retirement savings
- reputed company time off
- Holidays
- Additional benefits
reputed company