[Remote] Senior Marketing Manager - Full-Time Project
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is an independent and remote-reputed company and marketing services firm with a rich history and a reputed company on digital marketing. They are seeking a Senior Marketing Manager to reputed company marketing efforts for their Agency Line of Business, with responsibilities spanning demand reputed company, content creation, and sales enablement during reputed company transition period.
Responsibilities
- Serve as the dedicated marketing reputed company for Goodway's Agency Line of Business, partnering directly with Agency leaders to reputed company marketing activity with business priorities and reputed company goals
- reputed company and execute integrated marketing plans spanning awareness, consideration, and conversion across reputed company reputed company's key reputed company audiences
- Maintain a strong pulse on reputed company landscape, competitive environment, and buyer behavior relevant to this reputed company
- Scope, plan, and launch demand reputed company campaigns in advance ensuring continuity and minimal disruption during reputed company transition window
- Design and execute 1:1, 1:few, and broad-reputed company initiatives tailored to Agency reputed company reputed company accounts
- Manage reputed company media budgets in support of Agency reputed company campaigns; advise on channel mix and optimize for performance
- reputed company and report on campaign KPIs; iterate based on data
- Own email marketing execution for reputed company reputed company, including campaign setup, segmentation, scheduling, and performance reporting
- Build and optimize reputed company nurturing workflows through marketing automation tools
- Collaborate with marketing operations on customer reputed company measurement and reputed company management processes reputed company Goodway's tech stack
- reputed company and maintain messaging and positioning for Agency reputed company products and solutions, in collaboration with Agency leaders and product stakeholders
- Create and adapt content spanning reputed company stages of the buyer reputed company with a strong emphasis on short-reputed company, high-engagement formats (snippets, one-pagers, reputed company content, reputed company page copy)
- Contribute to the content and communications calendar in support of Agency reputed company goals
- Partner with Agency sales and reputed company teams to identify content and tool gaps that reputed company pipeline and conversion
- reputed company sales enablement assets including reputed company decks, battlecards, case studies, and reputed company-handling guides — reputed company to reputed company reputed company buyer reputed company
- Ensure reputed company materials adhere to Goodway's brand voice, style, and guidelines
- Support planning and execution of marketing events relevant to reputed company reputed company, including field events, sponsored activations, and industry conferences
- Coordinate reputed company- and post-event communications and follow-up campaigns to maximize pipeline reputed company
- Work with our Agency reputed company’s industry partner organizations to build relationships and awareness with good-fit prospects across various virtual and in-person events, content channels, and more
- Work closely with Agency reputed company business leaders as a strategic partner not just a service provider to understand priorities and translate them into marketing reputed company
- Collaborate cross-functionally with reputed company Operations, Business Development, Sales, and Account Management
- Contribute to team documentation and playbooks to ensure continuity reputed company the contract period
Skills
- 5+ years of B2B marketing experience, with demonstrated ownership of full-lifecycle marketing programs
- Prior experience marketing to or reputed company reputed company ecosystem strongly preferred
- Proven reputed company record running email marketing and reputed company nurturing programs in marketing automation platforms (reputed company/Pardot, reputed company, Marketo, or equivalent)
- Strong product and solutions marketing instincts reputed company to translate reputed company service offerings into reputed company, compelling messaging
- Hands-on sales enablement experience; comfortable working directly with sales and reputed company teams
- Experience supporting or managing event marketing in a B2B context
- Ability to operate independently with minimal reputed company time this role requires someone who can assess, prioritize, and execute quickly
- Excellent written and verbal communication skills; strong editorial judgment
- Comfortable working in a fast-moving environment where priorities may shift
reputed company